How to Differentiate in a Crowded Market with Georgina Chai

When you’re in a service-based business, pretty much every market is getting more and more saturated as working online becomes the norm. So how do you stand out from the crowd and stay away from price-based competition? 

Today I bring you an interview with Georgina Chai, founder of Flourish Career and VA services, sharing her story of how she went from a resume writer struggling to be seen and competing in price, to a career and interview coach attracting high-quality clients and selling profitable packages. 

She gives us some great insights on how you can stand out by differentiating, and how niching down actually helped her to raise her rates and turn a much bigger profit.

Georgina has been a member of my program Business JAM, since 2020. She’s helping people to create new career progression, find a new job, maybe get back into the workforce after being out of the workforce for so long, with so many changes happening in the job market over the last year with everything that has happened with COVID-19.

You can find Georgina at or @flourishvaservices 

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Show links

You can find Georgina at or @flourishvaservices 

Hang with me on Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach or LinkedIn @jessicaaosborn

Download my FREE Ultimate 35-question Customer Avatar Worksheet 

She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!