How to Identify Your Unique Value So That You Get The Best Clients

Today we will be talking about differentiation and why it's essential to attracting clients to your service-based business.  

If you are in a service-based business - you're an online professional, you offer creative services like website design, social media, copywriting, and even professional services like accounting and law - you're in a crowded market because the internet means that we've got a global market. So people can reach out to people anywhere and utilise their services.

It's only going to get more crowded because more and more people realise that they don't need to work for someone else anymore. They can work from home, work the hours they want and for themselves. And we all know how great that freedom is when we're doing that. So, there'll be more and more people since COVID kicked off.

Many people might've succeeded in creating a great brand and a strong brand message and being clear about what they do. But now, honestly, it's not enough! Go and look at 5 to 10 competitors on social media and see what they're posting. And you're probably going to read their posts and think you could have written that, or that's exactly what you say.

There's just so much sameness, especially when people focus on lots of 'how-to content'. Anyone can tell someone how to do something if they know the method for it. So, I want you to think a little bit differently.

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How detailed is your ideal client profile? The best marketing starts with a really deep understanding of what they think and how they behave; so do yourself a favour and grab my FREE Ultimate 35-question Customer Avatar Worksheet download today. 

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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!