How Choosing a Niche Resulted in Quantum Leap Growth - with Alexandra Lopez

Are you operating your business trying to be something to everyone? I get it! When you are new in business and building a client base, it’s easy to say yes to any job that comes your way. But what if there’s a better way?

On today’s podcast, I’m chatting to Alexandra Lopez owner of Alexandra Lopez Studios, who found a better way and has made incredible strides with her business in a short amount of time.

Before Alexandra joined Business JAM, she had shiny object syndrome, wasting time and always wondering, ‘Do I do this or that?’. During the course, she made her most significant breakthrough in finding her niche.

First, she realised her offer made her a voice strategist, not just an artist. Next, she changed her pricing model, offering packages instead of pricing per minute. The result? She smashed her annual revenue target in less than 90 days without sacrificing time with her family! 

Find Alexandra at:
https://alexandralopez.com.au   
@alexandra_lopez_au


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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!

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