How to Avoid Undercharging and Low Price Competition

Pricing is that elephant in the room that no one likes to talk about. I’ve seen many clients get stuck when it comes to pricing their services, so on today’s podcast episode, I’ll be myth-busting some common pricing pitfalls. 

You’ll learn:

  • Why people don’t buy because of the price, they buy for value
  • Pricing is part of your marketing strategy based on your position in the market
  • What you need to do if you are underpricing

It’s time to shift your perspective and get confident in charging your prices!

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Show links

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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!

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