Why Most Business Plans Don't Work and What To Do Instead

Hands up if you have ever spent lots of time creating a business plan only for it to be relegated to the bottom of the drawer.

Yes, I get it! When I was working in a corporate role as Head of Marketing and Communications, I would have to present a strategic plan to the board each year. I would spend all that time preparing – in minute detail - only to present it then file it away, never to see the light of day again.

There is a lot about traditional business plans that just don’t work these days. They are too rigid and have too much detail – and who wants to be constantly updating a plan because if there is one thing certain in life – it’s change.

Don’t get me wrong, there is real value in having a plan. We need one to keep us on track instead of going off on tangents. But, what if there was a better way? I’m here to tell you there is!

My view of planning is to set a roadmap so I can still go with the flow – and it fits on 2 pages!

Get ready to make your 2022 plan for growth with my CEO Session LIVE Workshop. Enrol now to claim your seat >> https://www.jessicaosborn.com/offers/ThrFQNAe


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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!

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