The Best Way to Inject Your Brand Personality into Your Copywriting - with Elena Connolly

Have you followed someone online and loved how they engage with their audience – the tones, words, expressions - and then tried to replicate it yourself awkwardly? This is not a recipe for success. It will be a flop every time!

And the reason is someone else's style is not authentic to you! Elle from 23 Wise Words has lots of expert advice on how you can inject your brand personality into your copywriting.

We'll be diving into some advice on adding brand personality to your copy, and as an experienced copywriter, Elena is going to share some of the common challenges her clients have when it comes to getting their brand sounding right (and what to do about it!). 

So if you're not sure how to craft your words so that you sound like the real you, have a listen!

Follow Elena At: or on Instagram - @23wisewords

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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!