How to Attract the Right Clients and the Best Projects

How do we attract the right clients and the best projects? And I'm sure if you've been in business for a while, you'd know that there's a big difference between GREAT clients and just ‘clients’. 

You know, they're the ones that aren’t the right fit, they can be really time-consuming, high maintenance, they can make your working life not as enjoyable as those clients that are your ideal fit.

What I see a lot of women doing, especially when we have a service-based business, is feeling obliged to take on anyone who enquires, who says they’d like to work with you. Even if you know straight away they’re not a great fit, it seems crazy to say no to them doesn’t it? 

Like you’re leaving money on the table if you turn them away. Maybe you think, how can I be sure another better client is around the corner?

It feels strange to even consider turning them away. However, think about it for a moment: if you say yes to this client, you’re filling the space you could have a better client in! 

So let me ask you this: if you have a great client, and get them a great result - what’s it really worth to you?

A great client is far more than the number on the invoice. It’s a great testimonial, it’s a better experience for you serving them. 

If you want to have a profitable, enjoyable business that you love working in every day, then you’ll need to take charge of who you say yes to! 


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How detailed is your ideal client profile? The best marketing starts with a really deep understanding of what they think and how they behave; so do yourself a favour and grab my FREE Ultimate 35-question Customer Avatar Worksheet download today. 

Ready to optimise your business to attract better clients so you're able to work less while growing profits? Then get yourself on the waitlist for Business JAM, my signature online program. 

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Download my FREE Ultimate 35-question Customer Avatar Worksheet

She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!

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