How to Build Authority in Your Market So You Attract Better Clients

Many people equate authority with fame, but that’s not what it means. Simply put, Authority = Trust. Trust = Sales. And, it’s not just any sales. It’s high-quality clients at your best rates!

So, what creates authority? Well, it’s NOT posting lots of how-to content showing the 3 steps! But this is what MOST people are doing. What does create authority is when you can change thinking through thought leadership. This means helping someone see a better perspective, but you need to be specific about WHO you are talking to and about WHAT!

Most service businesses I see and who join my programs are NOT specific enough to create authority. It’s hard to narrow down your years of experience and nail an ideal customer! We spend weeks refining these inside Business JAM because there’s a lot to work through for most of us! But when you do. You’ll see the difference it makes! 

Know Your Niche Masterclass

Want better marketing results? Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients. Enrol HERE >>

Like this episode? 

Please take a moment to rate She's The Business Podcast so that more amazing people just like you can find us! 

Simply click here, scroll down and select up to 5 stars, then write a few words about what you like most! I read every review in person and by mentioning your name and business, you have the chance to be featured on the show when I pick the review of the month. 

And don't forget to subscribe or follow so you get more awesome episodes like this each week!

Show links

Hang with me on Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach or LinkedIn @jessicaaosborn

Download my FREE Ultimate 35-question Customer Avatar Worksheet

She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!