Will The Real Marketing Strategy Please Stand Up?

It’s our final podcast episode for 2021. It’s hard to believe we are at 34 episodes already. That’s gone quick!

2021 has been an amazing year because I have got to work with so many women in business. I work with many marketers – and those that aren’t – so I thought it was fitting to end the year talking about what marketing strategy is because this is one of the most confusing topics in the business world.  

What I see a lot of is people confusing strategy and tactics. It’s really important to know the difference because strategy is the most important thing you need to have nailed in business. It doesn’t matter what tactics you are doing if you don’t have a marketing strategy first. The real marketing strategy isn’t the activity you are doing but the action plan behind it.

Stay tuned for insights into how you can use a marketing strategy to excel in 2022!

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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!