Competing in a Space of Your Own: How to Get Noticed in a Crowded Market

Today’s episode is all about how to compete in a competitive market. Let’s get into what you actually should be doing versus what most people are doing at the moment. Plus, you’ll hear two really great case studies or stories of people who've overcome a competitive marketplace and they’re now getting more clients, earning more profits and having more time in their business. 

If you're in a service-based business, especially a professional or creative service, maybe doing consulting or coaching, then you likely provide this online or can provide it online, which means that you're not competing in just your little local area.

You're competing globally for clients. Your reach is huge, but also the number of competitors that you're up against is also huge! 

However, what most people do and why they're struggling at the moment, is that when they're in the competitive marketplace they're resorting to price discounting in order to win clients. And what that means is, you know, just dropping your prices in order to just win a client.

Now, when you think about it, that’s crazy. It's like chopping off your leg in order to lose weight! So, yeah, you might get the result, but it's not really the way that you want it, is it? 

So when you have a business and you're getting these low cost, low priced clients in, you're doing all this work and you're probably being paid less than what you were in your job and less definitely than what you intended to be being paid when you started your business! 

Listen in to hear how two women overcame the competitive market environment and rose above it to create their space in the market where they could work with their ideal clients and command top rates. 

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Show links

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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!