Smarter Email Marketing that Drive Sales Without Being Spammy - with Tamsin Starke

How’s your email marketing strategy? So many either avoid it with fear of being spammy, or use it like a hammer-wielding highlander - in other words, bash their subscribers over the head with constant promotion! 

Today I bring you email marketing specialist Tamsin Starke, who’s been working with me for over 3 years and consistently helps me create connections with my subscribers so that when I have something to offer, they’re ready to buy without hesitation.

Email marketing feels like it’s been around forever doesn’t it? It's not the latest thing anymore, but the stats show that without a doubt email is still the number one marketing activity that drives conversions for a business. 

So that’s why I believe email is super important to include in your marketing strategy. And most people don’t realise exactly how to use it to get the results you want.

Tamsin is going to share three ways she uses email really smartly for my business, hitting the primary inbox instead of promos and building strong relationships, without being spammy!

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Show links

Tamsin's website

Follow Tamsin on Instagram @emailmarketingmum 

Hang with me on Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach or LinkedIn @jessicaaosborn

Download my FREE Ultimate 35-question Customer Avatar Worksheet 

She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!