Do Less: Achieve More - The Secret to More Effective Marketing

Doing less to achieve more might sound like a bit of a contradiction, right? These days as soon as you jump online onto social media you’re bombarded by so many people telling you about all these different tactics and methods that you should be using right now to market your business. 

And there’s so many of them! So, you end up overwhelmed with so much information out there. What should you really be doing? 

So often when my clients start working with me, they’re like a rabbit in headlights because they've been doing so many different activities, they’re feeling scattered and stressed and don’t know what's working, what’s not. 

How do you figure out what to do? 

Firstly, stop all the crazy! It’s not about doing all that activity, in fact the more you do, the less effective you’re likely to be! 

Instead it’s time to step back and revise the strategy so you know which things to select for your activities, that work together to bring in your ideal customer. 

Less work, better results.

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How detailed is your ideal client profile? The best marketing starts with a really deep understanding of what they think and how they behave; so do yourself a favour and grab my FREE Ultimate 35-question Customer Avatar Worksheet download today. 

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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!