How to Know You're Ready for a Rebrand - with Bec Hughes

How do you know you’re ready for a rebrand? There are many good reasons to rebrand and there are plenty of times when it’s not necessary, and can be a big, costly distraction! In this episode I’ve got the fabulous brand consultant and coach Bec Hughes, who shares her seven reasons when it’s a good time to rebrand. 

Rebranding is one of the great procrastinators for many business owners.

Something we see a lot in online business are people who like to tweak their brand whenever they feel something's not quite working with their client acquisition.

Branding is much more than simply the visual identity, and while visual identity is important in helping communicate your brand values and persona - it’s not going to change anything by simply changing your colours and styling!

It’s like thinking that simply changing the makeup is going to change the person underneath - changing your brand to become more attractive to clients isn’t often going to have any real impact on results if you haven’t also addressed the rest of your marketing strategy! 

Have a listen in for the 7 reasons when it IS a good time to rebrand, and what that rebrand might look like as a strategic decision in your business. 

Like this episode? 

Please take a moment to rate She's The Business Podcast so that more amazing people just like you can find us! 

Simply click here, scroll down and select up to 5 stars, then write a few words about what you like most! I read every review in person and by mentioning your name and business, you have the chance to be featured on the show when I pick the review of the month. 

And don't forget to subscribe or follow so you get more awesome episodes like this each week!

How detailed is your ideal client profile? The best marketing starts with a really deep understanding of what they think and how they behave; so do yourself a favour and grab my FREE Ultimate 35-question Customer Avatar Worksheet download today. 

Ready to optimise your business to attract better clients so you're able to work less while growing profits? Then get yourself on the waitlist for Business JAM, my signature online program. 

Show links

Instagram @bechughesbranding 


Grab her free guide to understand your rebranding journey Roadmap to Rebrand

Hang with me on Instagram @jessica.osborn and slide into my DMs for a chat about business life!

Find me on Facebook - @jessicaosborn.bxcoach or LinkedIn @jessicaaosborn

Download my FREE Ultimate 35-question Customer Avatar Worksheet

She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!