How to Know You're Ready for a Rebrand - with Bec Hughes
How do you know you’re ready for a rebrand? There are many good reasons to rebrand and there are plenty of times when it’s not necessary, and can be a big, costly distraction! In this episode I’ve got the fabulous brand consultant and coach Bec Hughes, who shares her seven reasons when it’s a good time to rebrand.
Rebranding is one of the great procrastinators for many business owners.
Something we see a lot in online business are people who like to tweak their brand whenever they feel something's not quite working with their client acquisition.
Branding is much more than simply the visual identity, and while visual identity is important in helping communicate your brand values and persona - it’s not going to change anything by simply changing your colours and styling!
It’s like thinking that simply changing the makeup is going to change the person underneath - changing your brand to become more attractive to clients isn’t often going to have any real impact on results if you haven’t also addressed the rest of your marketing strategy!
Have a listen in for the 7 reasons when it IS a good time to rebrand, and what that rebrand might look like as a strategic decision in your business.
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She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!