What To Do When You Have More Than One Ideal Customer Profile

On the podcast today, I'm talking about something I see as one of the biggest problems that many entrepreneurs have.

I have this conversation repeatedly with many people in my coaching groups and even in my Facebook group. The. Struggle. Is. REAL! They want to know how you get an ideal customer when you often have more than one in mind. 

Now, because we're entrepreneurs, this is common because you are a person that sees opportunities. So it's tough to feel like you're narrowing down or you've got to leave some behind. And this would be the number one reason why it's so hard to find an ideal customer or create your avatar.

And I think if that's you, you probably have found that you just stop halfway through the process because it's just too hard to pick just one. 

Here's what I want you to know! If you do have more than one ideal customer, it's not the end of the world. 

Yes. You can still do business. 

Yes. You can still be successful if you have more than one. It's just going to be a little bit harder for you. 

And that becomes apparent any time that you've gone to do any sort of marketing activity. For example, when working with a professional to do your social media, email, or website redesign, the first question they're going to ask is to tell us about who it is you're targeting. 

And this is where you commonly will start thinking, Oh dear! And then you run through a list of prospective customers or maybe even describing who your current customers are, and then that leaves everybody in a bit of a muddle as to what should we do here?

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How detailed is your ideal client profile? The best marketing starts with a really deep understanding of what they think and how they behave; so do yourself a favour and grab my FREE Ultimate 35-question Customer Avatar Worksheet download today. 

Ready to optimise your business to attract better clients so you're able to work less while growing profits? Then get yourself on the waitlist for Business JAM, my signature online program. 

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Download my FREE Ultimate 35-question Customer Avatar Worksheet 

She’s The Business Podcast is made by women, for women, bringing you inspiring stories and simple strategies to help you get out of your own way and build a profitable business that allows you to live and work on your own terms. Host Jessica Osborn, a respected marketing leader of 20+ years and two-time entrepreneur, shares insightful bites of her proven strategies each week. Plus, enjoy weekly interviews with other professional women navigating the online business world. You’ll appreciate their honest stories, expert advice and actionable tips on how they're achieving success, while juggling the demands of motherhood. Tune in to learn the secrets to attracting the right clients so you’ll have a business you love to wake up to each morning. She’s The Business is your weekly dose of inspiration and motivation you’re not going to want to miss! Hit subscribe, and get ready to change your life!