Join me live, May 6 @ 11am AEST

Know Your Niche



Finally get clear on your sweet spot in the market so that you're standing out as the obvious choice for the clients you really want to work with.


I run this live workshop just once a year!

Get the live workshop PLUS lifetime access to Know Your Niche online program for just $127 until May 4! 

After that the price reverts to $297











Ready to stop wasting time throwing the net wide and catching everything except the fish you really want?

If you're a service-based businesses, attempting to market to everyone you can help likely has you scrambling to attract any clients, competing on price and frustrated about slow growth…

...while getting specific about your niche helps you become known as the go-to person, so you easily attract the best clients who value your expertise and are willing to pay for it!

Jessica Osborn Know Your Niche online course

Worried that niching means less clients?

Totally understand. It makes sense... until you look a little deeper!

You already know you need a consistent stream of clients to sustain your business, right? 

And, the online services space is becoming more crowded every week, with more people giving up their 9-5, starting up their consultancy or freelance business. 

This means clients are becoming more selective.

When you have lots of choice, you're willing to pay more for a specialist who's the perfect fit for you, rather than settle for one that's a bit less clear.

Therefore, how do you expect to attract a consistent stream of quality clients if you don’t know how to define your niche ... that you stand out as the obvious choice, the perfect fit for their needs?

The fact is...

If you don’t get specific, you’ll be lost in the crowd.


Most underpaid professionals avoid getting specific on their niche because they worry it will narrow their opportunities...

... yet their lack of specificity is exactly the reason WHY they’re struggling to attract clients! 

Jessica Osborn, niche specialist for service based businesses
Jessica Osborn business coach specialising in niche strategy marketing

Here’s why:

Niche doesn’t mean small. It means 'specialisation'.

When you specialise, you create authority.

Authority creates reputation and reputation creates trust.

I'm sure you know that trust is essential for making sales! 

 Niche doesn’t equal less opportunity.

It equals MORE opportunity because you're seen as a trusted authority and the obvious choice for who you're trying to attract!

. . .

And if you don’t know your niche... then how do you hope to stand out as the obvious choice... so they PICK YOU?

It's kind of like publishing a book with a blank cover.

How does anyone pick it out from the shelves if they have no idea what’s inside? 

(It's no good just being in the self-help section, you'll still be overlooked unless it's 100% clear who the book is for!)


"My business has exploded! I've grown revenue over 300% in less than 3 months."

"I was struggling trying to be everything for everyone and charging market rates. I didn't know that niching down was what was required for me to grow and reach the goals I had dreamt about. But I trusted the process and now I'm now working with my dream clients on projects that fulfil me, and I've made more than my entire last year's revenue in the first quarter of this year!"

Alexandra Lopez, Voice Strategist & Coach

"Never before has niching made more sense than the way you explained it!"

"Niching has been hard for me. I struggled with it for 3 years. I've faced those fears of 'excluding people' and 'missing out on clients'. Which meant marketing was hard and I relied on referrals. Now I'm clear on my specialisation andI'm not afraid to share I work with high-achieving creatives anymore! That's who I work with, that's who I help excel. And together we create incredible results!"

Hannah Page, Presentation Coach

Just imagine how good it will feel when:


✔  You stand out from competitors and you become known as the ‘go-to’ person for what you do. 

✔  You know exactly who your ideal client is, and how to reach them, which means you can be highly targeted with your marketing efforts and spend less time messing around with time-wasting tactics.

✔  You regularly have your ‘ideal client’ dropping into your inbox or DMs, requesting to learn more about how they can work with you, ready to sign up.

✔  You’re clear on your unique value so you can command your best rates and earn more while working less.

✔  Your clients are a dream to work with and you love every minute of your working day, rather than the drag of working with clients who don’t value you and cause more hassle than they’re worth.

Know Your Niche will help you do just that....

My unique approach to niche strategy has not ONE, not TWO, but THREE important ingredients to get you finding that sweet spot which is exactly right for you. 

I call it the WHAT, the WHO and the WHY YOU!

(Clue: the WHY YOU is not about features in your service!)

You'll discover how to define your unique value that nobody else can copy.

Getting your niche right is the key to simple (and successful!) marketing.


Hi! I'm Jessica

I'm a business coach and I specifically work with  women in creative services - freelancers, coaches and consultants.

Over 23+ years I've led many marketing departments for local and global consultancies and created two online businesses of my own. 

It’s hard for businesses of any size to get specific with their niche, but the ones that do tackle it – grow fast. I've experienced it first hand!

So – I’ve pulled this training directly from my coaching programs, where clients of mine have achieved profit growth of +500% after adopting a niche strategy and learning how to attract better clients. 

They pay up to $10,000 to work with me on this in 1:1 coaching. 

You can get it right now in this online program because I want to help as many of you as possible to achieve more in 2022!

Ready for this? Let’s do it!

 Jessica xx


This is for you if…


You’re a consultant, coach or professional offering services, and.. 

You want to attract a consistent stream of quality prospects dropping into your DMs or booking calls, without doing sleazy sales outreach, or dancing on Instagram. 

✔ You're sick of settling for low-paying high-maintenance clients and want to attract work that inspires and excites you.

You’re struggling to get specific about what you do, because you have a diverse range of talents and many potential customers.

You want to be valued for your expertise so that you can charge your worth and grow your bottom line!

Sound like you? Great, let's continue…

Know Your Niche

The 3-step Niche Discovery program you'll wish you'd done sooner! 

When you enrol, you're getting instant access to the online program with the 3-step method:

1.  Nail down your specialisation, so that you’re working in your zone of genius and can command higher rates!

2. Identify your UVP (unique value proposition) aka your 'difference', so that you stand out from the rest.

3. Clarify who's your "best-fit" client, so you can position yourself so they pick you as the right one for them!

and... create a detailed customer avatar profile that makes it easy to craft messages that connect with them.

Enjoy LIFETIME access, workshop recordings and all future updates!


SPECIAL OFFER: Live Workshop + Online Program! 

When you enrol NOW, join me for the LIVE workshop on May 6 and get live feedback and coaching on YOUR niche!


Usually $297, Join before May 4 for just $127!



Lifetime Access

so you can come back and do it again, any time you need more clarity…

Step by Step Video + Worksheets

so you can easily follow along and get the result you want…

Action Based Learning

so you can start implementing right away and see results happening!

And, because I love to overdeliver... when you enrol you’ll also get:


Now you're clear on your niche it's time to get it out there so you're connecting with those ideal clients! Learn how to communicate your expertise on your website, emails, social posts, ads and proposals so that your prospects are inspired to take action!

$147  FREE


Bring together your niche, UVP and your ideal customer into a succinct ‘elevator pitch’ that helps others understand your business immediately - use it on your business profiles, social media and intro posts!

$50 FREE

That's $197 of messaging mastery - now yours ABSOLUTELY FREE!

Can I make this even more of a no-brainer?


You want better clients and an easier time winning them. I know this works. So I’m willing to back it 100%.

If you don’t get clear on your niche after completing this program, I’ll refund you the full amount! 



Clarity leads to action.... action creates results!

"I'm so much clearer on how to market my business!"

“Since refining my niche and choosing one thing to focus on, I'm so much clearer on how to market and brand my business. The perfect clients are showing up and I'm now paying myself a salary that feels abundant!

Sally Tudhope - Founder, Sally Tudhope Creative

"Getting clear on my niche has led to 170% increase in revenue!"

“I was struggling with my niche and relying on referrals. Now I'm clear on my niche, I've had the confidence to simplify my offering, increase profit AND reduced non-billable time. This has been an absolute gamechanger for me!” 

Miranda Packer, Founder - WordBird Copywriting

Got Questions? I got answers!

Here's the bottom line: 

Look around you - there's no such thing as a premium Jill-of-all-trades.

While you continue to avoid being specific about your niche, you'll continue to operate down in the low-cost layer of your market, where the quality clients are not hanging out. 

My process helps you discover your sweet spot, aka get clear on your niche. 

I've helped hundreds of women get the clarity they need so they're consistently growing their business and working with the BEST clients - now it's YOUR TURN!