079 - Why Your Values Are Critical To Success In Marketing - with Kristy Ansell
Most of us have heard that value-based marketing is more powerful than the simple promo.
And yes, it is!
What most don't realise, is exactly what value-based means.
They focus on giving value - usually in sharing everything they know, thinking that the more value they give, the more likely they'll get clients
...and then when the clients and sales don't follow - get very disheartened.
The real meaning of value-based marketing is to deliver content based on your values.
Can you think of the people you follow and admire
.... is it because they give you so much free content, or rather that their content resonates so strongly?
You probably love their vibe, how they expand your view of the world and yourself, and how they make you feel.
This is because they're purposefully aligned to your values.
They're connecting with you on a deeper level, not just the topic and content that you're reading about!
In this episode, we dive into what it means to align to values and how Kristy, an alumni member of Business JAM, has taken a value-based approach to both her own marketing and that of her clients - to great success!
Grab these important takeaways from today’s episode:
- Connection, nurturing, and conversation are important to have a really engaged audience
- What is needed to build a successful brand and social media presence
- Why marketing is very important in every business, be it a start-up or a long time business
- How marketing based on your values affect your business’s success
- What is the difference between giving value and content and doing value-based marketing
- How consistency will work for you and your business
- Why not investing early enough in your business is a mistake
About Our Guest
Kristy is a Social Media Manager, Marketer and Content Coach, and founder of Stickybeak Social Media.
She has some serious street cred with 20 years in the field of marketing, backed up with a few formal quals under her belt.
A creative cat by nature, a flair for writing and a business-savvy mind, Kristy works with women-owned, service-based small businesses.
She helps her clients achieve a strong and intentional social media presence, with compelling content which supports the strategies to meet their business goals.
With passion and heart, she loves being the side-kick to founders to ensure they connect with the right audience to get seen, trusted, loved and selling.
Learn how to make every post count and grow your social media footprint on Facebook and Instagram. Ace your content and build your funnels with Kristy:
Business name: Stickybeak Social Media
Social links: @stickybeak_socialmedia
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