My Favourite Business Tools

People often ask me what technology I use to run my online business, and since the tech plays a HUGE part in me being able to let my business run while I’m enjoying life elsewhere, it’s very important that I’ve got the best tools. 

My preference is to use as few as possible, to keep the load of managing them to a minumum, and select them based on their ability to AUTOMATE and INTEGRATE. 

Here’s a quick snapshot of what I use, or have used in the past and would recommend to my best mates.

Some of these platforms are so good I’ve joined their partner program and I happily share the details of their awesome services for those who are interested! So yes, I may be rewarded if you choose to sign up, but I’d give these recommendations regardless.

Website + online courses + membership platform

Kajabi

I held back from investing in Kajabi for ages! It seemed expensive and I wanted to make sure Business JAM and my group coaching programs were viable before going all in. 

However, I’ve now been able to streamline my whole business into Kajabi and reduce the number of software platforms I use (and the costs!). Having it all in one place makes a lot of sense and the user-friendly layouts for the courses has lifted my customer experience up to the premium level I always wanted.

It’s simple and easy to build, even for non-techy people! Plus it's paid for itself already with simple checkout pages designed to convert.

MORE ABOUT KAJABI

Alternatives I’ve also used and like:

New Zenler

New Zenler is a flexible all-in-one course, membership, website platform with everything you need to create and sell your online products. The flexibility with their template design makes it a great choice. Try it free while their latest update is in beta! 

MORE ABOUT NEW ZENLER

Podia

Podia is a really simple-to-use platform to host and sell online courses, memberships, and digital downloads. No technical headaches, zero transaction fees, and unlimited everything.

MORE ABOUT PODIA

LearnWorlds

Host your website and online school, courses or membership in the one place with LearnWorlds. Full featured all-in-one solution with a simple website page builder that also enables you to run webinars.

MORE ABOUT LEARNWORLDS

Email Marketing + Business Automation

Active Campaign

I started with Active Campaign right at the beginning, even though it wasn’t the cheapest email marketing platform, I could instantly see the benefit in reducing the amount of time I would spend on managing my customer communications using their full automation functionality.

I have well over 100 automations that run my business in the background while I’m busy elsewhere - I don’t know where I would be without it!

TRY ACTIVE CAMPAIGN

Alternatives I’ve also used and like:

MailerLite

MailerLite is an email marketing service provider with focus on simplicity, excellent customer support and beautiful email designs. Start with a free plan and grow your list without the upfront cost.

TRY MAILERLITE

Moosend

A rival to Active Campaign, I like how this marketing automation platform also does excellent visual automation maps, as well as handling your email marketing needs. Start for free, up to 1,000 subscribers.

TRY MOOSEND

Online Meetings, Conference and Webinars

Zoom

No doubt you already know and love Zoom, it’s a no brainer! You can start on the free version and upgrade to host multi-people meetings and sessions when you need. And it doubles as a webinar platform with their webinar add-on. (However if you’re doing a lot of webinars I would suggest using a dedicated webinar platform like WebinarJam. It’s designed to streamline the whole process and super easy to use.)

TRY ZOOM

Calendly

I use Calendly as my online booking system, allowing clients to book themselves into an available spot in my diary, without me needing to go back and forward to find a mutually suitable time. It also lets me take payments directly, so great to have another simple option for people to pay.

TRY CALENDLY

Alternatives I’ve also used and like:

Webinar Jam

WebinarJam is a cloud-based solution that helps businesses create and conduct webinar sessions, which includes live streaming on Youtube and Facebook or event broadcasting via private webinar rooms.

TRY WEBINAR JAM

Social Media, Graphic Design

Planoly

I’ve used lots of social media schedulers but Planoly has stood the test of time, in that I’m still using it 3 years later! It’s easy and visual plus the iphone app saves me so much time and makes it easy to schedule ‘real’ photos I’ve taken from my phone.

TRY PLANOLY

Canva

By far the best online graphic design tool I’ve used. So simple and easy, plenty of templates in there to get you started on any of your designs. I do recommend upgrading to have your brand palette and fonts saved - every moment you save by having them pre-loaded is a moment you can be doing something else!

TRY CANVA

Productivity and Team Management

Asana

This is a great online project management platform you can either use just for yourself and keeping track of what you’re working on, but also for team task management. I have a number of VAs who work remotely and this tool is a lifesaver for keeping it all in one place where we can see what everyone is working on and prioritise tasks.

TRY ASANA