Hello! I’m Jessica.
Ex-corporate marketing leader, now a champion of female founders around the globe.
I help creatives, professionals and coaches nail their marketing strategy so they go from overlooked and undervalued, to attracting the *best* clients and scaling their profits – without sacrificing family time!
Become the obvious choice for your perfect clients....
Yes, it's possible! Starting with a rock-solid strategy.
Marketing success begins with clarity on your unique value, and deeply understanding your ideal customer so you can set yourself apart from the crowd.
Snap up my free worksheets below to gain absolute clarity on who you're targeting and how to position your business to attract them.
Ultimate Customer Avatar Worksheet
Discover what you really need to know about your ideal customer's beliefs, challenges and buying behaviour, in a deep diving 35-question profile builder.
Simple Brand Strategy Worksheet
Take your brand far beyond a logo design with this strategic worksheet. Define the core building blocks of your brand to stand out with a unique message.
3 Ways I Help You Reach Your Goals
Whatever stage of business you're at, achieving a business and life in balance means developing strategies to deliver these 3 essentials.
Nailing your niche, brand and messaging means you’ll stand out from the crowd and attract the best clients without needing to seek them out.
Structuring your services into an integrated customer journey increases customer lifetime value so you’re continually growing your bottom line.
With the right marketing, sales and customer experience systems in place you’ll spend more time earning, while your business works in the background.
You may have seen me in...
I'm a degree-qualified marketer and mum of two, obsessed with travel, beach life and camping.
I'm hugely passionate about supporting professional women to break free of the traditional society 'rules' for working mothers, inspiring them to create their version of a balance life, backed by smart business strategy.
Over the last 23 years I've led many marketing teams to deliver results for local and global brands.
However, I also created two thriving online businesses from my dining room table, learning how to work less and grow profits (and making allll the rookie mistakes!).
Now I bring that experience to help female coaches, creatives, and online professionals unpack their unique value to build a standout reputation and create scalable growth - without sacrificing your free time, family time or sanity!
So… if you’re looking to grow your services business without the hustle, you’re in the right place!
Your success is my success – let’s get started!MORE ABOUT ME
What my clients say...
ALEXANDRA DEFINED HER NICHE & CREATED A NEW SPACE IN HER MARKET
"My business has exploded this year! Within 3 months I grew revenue over 300%."
Before joining Business JAM I was completely stuck with how to market myself. Jess guided me to bring both sides of my business into an aligned model with one main focus for marketing.
Within 3 months I grew revenue over 300%, smashing my annual revenue target, and I just ran a workshop with over 200 people attending! This has been the BEST year and it's not over yet!
Alexandra Lopez, Founder – Alexandra Lopez Studios
CLAUDIA LAUNCHED HER BUSINESS & MADE BACK HER INVESTMENT WITHIN 2 MONTHS
"Business JAM is the best investment I made in 2020!"
Before joining Business JAM I felt I was going in circles, not making any significant progress. I knew my customer but Jessica helped me create a saleable offer for them by thinking of a framework and understanding the “customer journey” concept.
I made back my investment within 2 months, making my business instantly profitable!
Claudia Harley, Founder – Bookkeeping for Wealth
MELISSA SWITCHED HER TARGET NICHE & BOOSTED PROFIT INSTANTLY
"The next proposal I sent out secured me a project which generated $15,000 in revenue."
I felt at ease with Jess right from the start. She took the time to understand my business and issues and challenged me to better define my own target audience and offer.
Jess gave me ‘permission’ to increase my pricing, as she reassured me of the value of my offer and what I had to potentially gain. We updated my packages and increased profit by over 300%!
Melissa Packham, Founder – A Brand Is Not A Logo
Let's dive under the covers...
Is your business right where you want it to be? Or are you…
- Attracting clients who aren’t the best fit: timewasters, pennypinchers…
- Relying on referrals and wondering what happens when they stop coming…
- Not sure exactly who you really should be targeting and always looking for a hole in the market…
- Not reaching your revenue goals even though you’re working all the time?
If this sounds like you, please don’t despair!
Often it’s simply that your marketing strategy is out of alignment. We can get you on track and feeling like business is easy!
I’ve coached many women on how to position their brand to be the best choice in their most profitable niche, to attract the right clients and generate consistent growth.
You started your business with absolute belief in your potential; let’s get your strategy sorted and business growing, and turn your potential into success.
You’ve got this!
Ways to work with me ...
1:1 Business Coaching
Get my help with your business strategy, marketing plans and online systems to create a nimble, streamlined business. It’s intense, but you’ll get results faster than continuing the trial and error approach.
The only way to build a strong foundation: in this online program I show you step by step how to align your marketing strategy to attract the best clients, without relying on referrals, and position yourself to command top rates.
The Momentum Club
A 12 month coaching program for women who've reached the point they're ready to take their business to the next level by scaling, with smart strategies that increase profit without increasing working hours.
TANYA CREATE A PASSIVE REVENUE STREAM WITH ONLINE RESOURCES TO GIVE HER TIME BACK
“I needed to get out of the weeds of 'doing' in my business and start thinking more strategically.”
A big highlight of Business JAM was the VIP coaching group. Being new to entrepreneurship I really struggled with the solo element after years in corporate teams.
It was amazing to connect with an incredible group of supportive and inspiring women every week who shared, listened, empathised and cheered for one other.
Tanya Siggins, Founder – Zest HR Consulting
JO-ANNE WENT FROM HOURLY RATE PRICING TO VALUE-BASED PACKAGES & GREW HER PROFIT
“I have clarity around pricing and processes to keep my business growth on track.”
Marketing was something I really wanted to focus on in 2020, and Jess has put together an AMAZING course full of information, in logical steps to ensure it’s bite-sized and actionable, week by week…
As a result of Business JAM, I have been able to develop my business growth plan, refine my ideal customer and refine my messaging to attract my ideal customer – and it’s working!
Jo-Anne Clifford, Founder – Wild Fox Creative
Ready to consistently book high-paying clients - without relying on referrals?
Go from Overlooked in a crowded market, to the Obvious Choice for your ideal clients, and never worry about how to find your next client.
The most comprehensive program for building your unique strategy to achieve market position, consistent clients and easy, profitable growth.LEARN MORE
Community over competition.
You don't need to do this alone!
Come join me and a fabulous crew of like-minded business women from all over the globe in my fun and free Facebook Group - My TribeJOIN NOW
Read my articles for loads of tips and handy advice..