Hi, I'm Jessica
I don't push you into a framework that gives you a business mirrored on my own.
We build yours to suit you — the positioning, the offer, the demand system — and align them so the whole thing runs as one machine instead of a pile of tactics.
25+ years in marketing and commercial strategy. Degree qualified. I've built and sold businesses, not just advised on them.
WAYS TO WORK WITH ME
Why I walked away from a $200k role
Before starting this business, I had a successful marketing career and could easily have stayed in a $200k+ executive role.
But I saw (and experienced!) the dark side of that world: what happens to women when they have children.
"Career suicide", they call it.
I couldn't just sit there and accept it as 'our lot in life'.
These women have incredible value.
Ideas. Leadership. Creativity. Wisdom.
Yet somehow, all that expertise is erased in the minds of the powers at be, the moment we add 'mother' to our identity.
I tried to protect myself. Waited until I was mid-thirties, well-established, successful.
But it made no difference. I was helpless to prevent the stigma of motherhood being attached to me.
At this point, many women turn, in total frustration, to entrepreneurship.
A chance to take control of our own destiny at last!Â
But, after having their value dismissed, confidence torn to shreds, I see many women severely underselling their expertise and operating far below their potential.
And that's what got me fired up!
So I built something to change it
I built this business to help women like you and I.
Because I know that, when talented women are supported to step up, own their space, and lead...
Everything improves in their lives and for those around them.
They have confidence, freedom, financial security and deep fulfilment.
Their clients benefit, and the ripple effects spread far into the community.
THIS is the change we need to see more of!
And I'm here to fuel this change, one woman-owned business at a time!
What your business transformation actually looks like:
Most of the businesses I look at aren't broken. They're just misaligned — strong positioning attached to the wrong offer, or a good offer nobody can find.
So we work on each piece, in order:
Positioning — what you're known for, and why someone chooses you over the alternative.
Signature Solution — your way of solving the problem, so your approach makes sense to a buyer.
Offers — so your expertise becomes something people can understand and buy, with recurring and repeat sales built in.
Demand — a system that keeps the right people arriving, instead of you generating each one by hand.
None of it comes off a shelf.
I'm not handing you my framework and asking you to fit inside it — we're building your own model based on time-tested principles, and aligning the pieces so the whole thing runs smoothly as one machine.
That's slower than a template. It's also why it works.
The Kind Of Women I Work With
Coaches, mostly — and consultants, therapists, freelancers and agency owners. Women who sell their expertise.
Most of my clients are already good at what they do... very, very good.
But they've outgrown the current version of their business.
Maybe you have too. It can look like:
- your positioning now feels too broad.
- marketing has become exhausting.
- you're attracting the wrong buyers.
- you're tired of constantly trying to prove yourself, while others with less experience are kicking goals.
If any of those feel true, then you've probably reached the point where you're telling yourself:
“My business no longer feels aligned.”
That’s where our work on your next level begins.
What changes when the positioning is right
Every one of these came from fixing the positioning and the offer — before building any funnel, ads or content system.
“My average project value increased by 825% in just 8 weeks.”
“I was able to increase my prices and simplify my offering.
It’s easily the best business decision I’ve ever made – and the best investment!”
Miranda Packer
"I was averaging $10-15k months and now I'm making $25k minimum months!"
"My per-client revenue has increased by 462% and I’ve got a steady pipeline!
Investing in your Business JAMÂ program, above all else, was a step into accountability - a step into playing bigger."
Louise Spinks
"My business has exploded this year!"
"In just 3 months I've already hit my annual income target! That's over 300% growth.
And I've done it while still working just 10 hours a week."
Alexandra Lopez
Let's Work Together!
If you’re ready for your business to reflect the level you’re truly capable of, there are a few ways to work with me.
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Join the Priority List for Business JAM
An 8-week live program for coaches and experts ready to fix their positioning, build the offer that matches it, and put a demand system behind it. Runs four times a year, in school terms.
GET ON THE PRIORITY LIST
Explore Private Coaching
For you if you want 1:1 support as we reshape your positioning, offers and growth strategy around your business.
SEE HOW PRIVATE COACHING WORKSNot sure which one fits?
Book a 15-minute chat on Zoom.
We'll talk through where your business is at now and which option makes sense — and if neither does, I'll tell you that too.
BOOK A 15-MINUTE CALLTLDR? Here's The Snapshot Version:
👩‍👧‍👦 Mum of 2 sporty kids under 12
🎙 Host of She’s The Business Podcast (Top 2.5% globally)
đź“š Co-author of The Art of Self Care (I wrote the self-worth chapter)
🎓 Degree in Marketing, Business & Psychology
đź’Ľ 25+ years in marketing, including Head of Marketing for a top 100 firm
🏢 20 of those years inside corporations, building $b brands
đź’ˇ Founded my first online biz in 2010, sold it in 2018
🚀 Started coaching in 2017 and launched Business JAM in 2020
👩‍💼 Worked with hundreds of women building expertise-led businesses
đź’° Launched a beta program that generated $80k in 3 weeks
My happy place? At the beach, coffee in hand, cheering on my kids at sports, and working with smart, ambitious women who are done playing small.
I've built the thing I teach, and I've sold one. The frameworks came out of 25 years of tests, wins and failures — not out of a book.
Tune in for weekly business & personal growth episodes designed to help you succeed…
I’m taking my best business advice to the podcasting world... listen to She's The Business Podcast each week to hear inspiring stories and expert advice on everything you need to succeed as a modern-day business owner!
Click below to listen on Spotify or Apple.
