108 - How To Turn Your 1:1 Service Into A 1:Many Online Product
Your 1:1 service is a super easy way to get started in business...
and then inevitably you hit a roadblock: TIME.
Maxed out on time, working with as many clients as you can, working too many hours...
and often this happens BEFORE we've reached our revenue goal.
So what do you do?
Option A: Price increase! Easy peasy - no surprises there...
Option B: Team increase. This one can be good, although as you'll hear in this episode, there's ways in which adding to your team helps you be more profitable and ways in which it actually reduces profits and you STILL have the capacity issue!
Option C: Turn your 1:1 into a 1:many digital product that you can run alongside your 1:1 and bust that capacity and revenue ceiling outta town!
Since 2018 I've created and launched almost 20 different digital products - all of them based on my 1:1 coaching framework.
All of them sold - and while I don't like to brag, that's a pretty good run rate when there are SO many programs that get created and attract zero buyers.
And...
I'm guessing that it's exactly that reason which is why you haven't tried it out for yourself yet - right?
It doesn't have to be hard - it's all in the way you approach it.
Listen to today's episode and discover:
> The 3 different ways you can address your capacity/revenue ceiling
> Why digital products can work really well alongside your 1:1
> 8 different types of digital products you can consider
> The 3 key success factors for a digital product (and what mistakes to avoid) from my own personal experience!
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Like the idea of offering digital products but not sure what the best tech setup is?
This one question held me back for a whole YEAR while I drowned in analysis of all the different options - there's SO many!
These days I run my entire business on one main tech platform - Kajabi. It supports my 1:1 programs as well as my courses, memberships, podcast, website, even the online payments! I love the simplicity and ease it has created in my business having it all in one place.
If you'd like to check it out for yourself, here's a link for an extra long free trial so you can really get in there and test whether it might be right for you!
Give Kajabi a test drive for 30 days.
(p.s. I don't get paid to promo Kajabi, I do it because I love it - however, I may receive a small thank you if you decide to continue with them after your trial.)
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