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242. Types of Signature Programs that Work For Coaching Businesses

Season #2

Let's bust a myth straight up: Signature Programs do not have to be a group coaching program! There's literally no ONE type of offer that makes it worthy of being your signature, it's entirely open for you to design the best type of program for your clientele and your business!

Have you ever noticed the difference between coaches who become go-to experts and others who are talented but struggle to be known for it?

It's not their lack of value or expertise that makes them invisible, it's their lack of positioning.

This is the power of a Signature Program.

I’ve just met with a mum who created her first ever signature program and went from zero to $500k months - in just five months, with no big team and no ads. Just the one program. AND - she didn't even have an audience to leverage!

I know, it sounds absolutely bananas, but that's what structuring your business around a powerful signature program can do!

In this episode, I’m continuing the conversation from episode 240 (go back and listen there first if you missed it!) to explain what a signature program really is, and what it isn’t.

If you’ve been juggling a jumble of services, hoping more options will bring more clients, this is for you.

I get into how having “a menu” actually sabotages your visibility and makes business harder (yep, I’ve been there myself!), and why shifting to one clear, high-value offer can change everything.

When you listen to the end, you'll know:

  1. Why offering too many choices can make your business almost invisible, and how one clear program increases your authority and magnetism.

  2. What makes a real signature program, and why it’s not just a bundle of sessions or a basic course.

  3. The three main types of signature programs that actually work for coaching businesses and how to spot which one might be right for you.

  4. How having a signature program not only simplifies your life, but can lead to bigger transformations for your clients (and yes, more income for you!).

  5. What to do if you’re worried about picking the “wrong” program, or if you're unsure whether your program is actually signature-worthy.

 

If you've been working too many late nights and weekends, and your brain feels scrambled by trying to keep track of all the piecemeal work you have coming in and you ACHE for clients who want to work with you on a much bigger and deeper transformation, then this episode is for you!

Hit play and discover what could be the missing piece to make coaching feel easy, profitable, and fun again!

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Special Opportunity! Just 10 spots available

Want to create or upgrade your Signature Program this year? Join me in an intimate group starting this May, and get my personal support to craft a winning Signature Program and simple sales system to fill it!

>> Put your name on the Priority List to receive more information: https://jessicaosborn.com/businessjam

 

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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish our guest interviews on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast

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About your host:

Jessica Osborn is a business coach and marketing strategist specialising in online coaching, education and services businesses. Her popular Business JAM program helps you create your signature program and fill it with premium paying clients so you're hitting 6+ figure years in less than 20 hours a week - which means you can work less, play more and enjoy life to the full!

Learn more: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

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