250 - Why Great Coaches Often Struggle To Market Themselves (and What To Do Instead!)
Ever wondered why some of the best coaches out there - talented, smart, and experienced women - still find marketing their coaching services to be a real struggle?
If you’re nodding along, or feeling deeply the frustration of being the “hidden gem” in your niche, this episode is for you!
I’ve seen it time and again: incredible coaches who are brilliant at helping clients, but when it’s time to talk about what you do, something gets lost in translation and the very people who need you most, don’t see you as the solution.
Which brings us to the question: Why is it that being great at coaching doesn’t automatically make you great at marketing yourself?
You understand people deeply, sometimes better than they know themselves! And your experience is so impressive… isn’t that enough?
Yes you ARE enough. And it’s your deep insights and experience that’s affecting your marketing.
So what on earth am I talking about about?
This is exactly what I’m unpacking in today’s episode. I’m pulling back the curtain on the two big (but often hidden) mistakes I see skilled coaches making in their marketing.
These aren’t mistakes you can just Google an answer to: these are subtle but powerful ways you’re missing the connection with your dream clients.
Here’s a glimpse at what we’ll cover in this episode:
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What’s really going on when amazing coaches struggle to “sell” themselves, and it’s not what you think.
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Why talking about the root cause of your clients’ struggles can actually turn them away, even though it feels like it should do the opposite.
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How to stop confusing your clients with solutions they’re not even searching for yet - and what to focus on instead.
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Why comparing features and benefits of your offer misses the mark, and what your clients are actually weighing up before choosing to work with you.
If you’ve ever felt like your marketing just isn’t landing, or if you’re tired of spinning your wheels and second-guessing your messaging - this one’s a must-listen.
I promise: you’ll come away with practical shifts to help your coaching attract the right clients, without feeling unnatural or salesy.
Ready to finally understand what’s been holding you back?
Hit play and let’s get started!
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About your host:
Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week.
Learn more & book an intro call: https://jessicaosborn.com
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