Positioning Strategist for Female Coaches & Experts

You're good at what you do. The market just can't tell you apart from everyone else who does it.

That isn't a marketing problem — and marketing harder won't fix it.

WAYS TO WORK WITH ME
Jessica Osborn, business coach for service-based businesses

You niched. You never differentiated.

Choosing a specialisation tells the market who you're for. It never tells them why you.

So every client has to be convinced individually — one call, one post, one conversation at a time. That convincing is what your marketing workload actually is.

I work with coaches — and consultants, therapists, freelancers and agency owners. Women who sell their expertise.

"I was averaging $10-15k months and now I'm making $25k minimum months!"

Now I have a steady flow of clients at a price point that I respect, and so do they. 

Louise Spinks

"I now know how to position myself so I’m attracting DREAM clients”

Having a strategy that works for MY business is so freeing.

Zia Nix

Be seen as the expert who's genuinely different... not just another coach

The way you're perceived determines whether:

  • they trust you, or have doubts
  • you feel distinct, or replaceable
  • they say YES, or compare you on price.

That’s why this work sits much deeper than messaging tweaks or marketing activity.

We reshape how your business is perceived, then build the offer that matches it - so you become easier to choose, harder to compare, and easier to keep in demand.

Jessica Osborn, founder, podcast host, marketing coach

What changes when the positioning is right

Every one of these came from fixing the positioning and the offer — before building any funnel, ads or content system.

"Now I can command my place in my industry."

This changed everything! Before, I was completely stuck with how to market myself and lost in the crowd.

In just 90 days I made 300% MORE than last year and I've already smashed this year's revenue target!

Alexandra Lopez

"Getting help to better define my target audience and offer pricing resulted in a 300% increase in revenue!"

With the changes we made to my systems, I now get to work on the stuff I love and spend less time doing admin! 

Melissa Packham

"I'm on track to quadruple my income compared to last year!"

I knew something was missing because I wasn't getting the traction I wanted on my own.

Now I have double as many active clients as I did before, and a steady stream of leads! 

This has been the best decision for my business!

Molly Frank

How To Work With Me

Want to learn?

Master Your Marketing
A free workshop series for coaches who want to discover the strategic inputs that create distinction, demand and buyer trust.

START WATCHING

Want answers now?

Quick Marketing Review
Get my expert eyes on your online presence and receive feedback on what’s working, what’s not, and what to focus on to create results.

GET A MARKETING REVIEW

Want to build it?

Business JAM
An 8-week live program for coaches ready to fix their positioning, build the offer that matches it, and put a demand system behind it. Runs four times a year, in school terms.

JOIN THE PRIORITY LIST

Want deeper support?

Private Coaching
Work with me 1:1 for personalised support to reshape your marketing, offers and growth strategy around your business.

LEARN MORE

Hi! I'm Jessica...

Degree qualified.
25+ years in marketing.
15+ years running businesses.
9+ years coaching business owners.

From corporate marketing, to entrepreneurship and then strategic coaching - I’ve spent decades in the trenches learning how to build high-growth brands and businesses with the simplest, most effective strategies. 

I’m also a mother of 2, lover of travel, sports and adventure. I built my businesses from home, in part-time hours while creating the beachside lifestyle I’d always wanted my kids to grow up in.

Today, I bring all that experience to help other professional women build online businesses that are commercially strong and work around the life you want to live.

Hi! I'm Jessica...

Degree qualified.
25+ years in marketing.
15+ years running businesses.
9+ years coaching business owners.

From corporate marketing, to entrepreneurship and then strategic coaching - I’ve spent decades in the trenches learning how to build high-growth brands and businesses with the simplest, most effective strategies. 

I’m also a mother of 2, lover of travel, sports and adventure.

I built my businesses from home, in part-time hours while creating the beachside lifestyle I’d always wanted my kids to grow up in.

Today, I bring all that experience to help you build your business to be commercially strong and work around the life you want to live.

Listen every week to:

She's The Business Podcast

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With over 300 episodes you'll hear valuable insights, inspiring stories and real life advice from my guest experts.

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Read more on the blog...

The Way You See Marketing Determines Your Business Success

Mar 10, 2026

MORE BLOG ARTICLES

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