050 - Master Your Marketing Part 2 - How to Nail Your Service Offering To Bring In More High-Value Clients With Less Effort
Have you ever considered that the quality of your clients is directly linked to the quality of your offer?
If you’re not currently attracting the high-value work that inspires you, then it’s likely your service offering is out of alignment with the rest of your strategy!
If you’re like most women in creative or professional services, you could be making the mistake of thinking that you should be servicing the needs of your clients, whatever they say they want - which leads to you creating customised services, and this means far too much time spent behind the scenes, leaving less time for earning! When you’re clear on the 5-star clients you most want to work with and the high-value work you want, you can ALIGN your service to bring in more of that - which means saying no to the uninspiring low-paid work that’s keeping you stuck earning below your true worth.
In this episode, we’re deep-diving into what this alignment means, and why many businesses are struggling with a resource-heavy service model that actually diminishes their profit rather than grows it!
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