176 - The Interesting Link Between Client "Quality" and Conversion Rate
Did you know that the quality of the clients you're attracting has a direct impact on your conversion rate?
And that this is something completely within YOUR control?
I found it astonishing to discover so many entrepreneurs who believe they are attracting their ideal clients, while in the next breath they're complaining that they're dealing with late payments, hard negotiations, poor communications, being ghosted...
It sounds far from "ideal" in my books!
And often those same people are struggling to grow their businesses, blaming the market competitiveness on their undercharging, and feeling like their work is sucking their soul dry!
Diving beneath the covers to find out what's going on, in this episode we reveal two key areas to focus on that will
a) increase the quality of the clients you attract and
b) improve the rate at which you attract them!
Tune in to learn:
- Why quality matters over quantity
- How focusing on your conversion rate improves the health of your business
- What the easiest way to reduce your non-billable time is - IMHO!
- How to start attracting better clients
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