268 - How to Raise Your Prices Ethically and Grow Your Client Base

There’s few women who can put their hand on their heart and say that they’ve never struggled with their pricing decisions.

If you ever found yourself agonising over your prices, tweaking numbers on your spreadsheet for hours, then dropping them by half when your prospect enquires …you’re definitely not alone!

Pricing is such a silent struggle, especially for women in business like me, who grew up in a household where it was considered rude to discuss money!

Today on She’s The Business Podcast, I’m breaking the taboo and talking openly about the topic most of us avoid: how to raise your rates ethically, keep your clients happy, and actually grow your business – all at the same time.

Yes, it really is possible!

I know that money talk can make us uncomfortable. It brings up all sorts of doubts, guilt, and that relentless inner critic.

We worry about what our clients will think, whether we’ll lose them, or if we’ll sound greedy.

But here’s the twist: charging too little doesn’t just hurt your bottom line - it can impact your energy, attract the wrong kind of clients, and even make you resent your business over time.

So in this episode, I’m sharing what really works (based on years of experience and experiments!) when it comes to setting your prices right.

If you’ve ever felt stuck, compared yourself to others, or dreaded making a change, this episode is for you.

Here's what you’ll hear more about when you tune in:

Why do women find it so hard to talk about pricing, and what hidden consequences does undercharging really have?
What are the most common fears about raising your prices, and are they as logical as they sound?
How can shifting your price actually attract higher-quality clients and open new opportunities you haven’t even seen yet?
What mindset barriers pop up around “judgment” and how can you beat that inner critic at its own game?
Why does standing out and differentiating yourself make pricing so much easier than just blending in with the crowd?

All this and plenty of practical advice, without the gimmicky tactics or endless bonuses you see online.

If you’re ready to feel confident and energised about what you charge, tune in now

......……..

Pricing Assessment Chat with Jessica

Are you constantly second-guessing your prices? Feeling like you should charge more… but not sure what’s “too much”?

Book a 20-minute Pricing Assessment Chat to get my help analysing your offers.

By the end you'll:

✅ Find out if your price is too low or too high

✅ See if you’re missing hidden profit opportunities

✅ Feel confident your offer is priced in alignment with your goals

7 spots ONLY - first come, first served.

BOOK NOW to secure yours > https://tidycal.com/jessicaosborn/chat-with-jess

.................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach