275 - Are Higher Ticket Offers Dead in 2026?
Are high ticket offers really dead?
That’s the question that’s been buzzing in my inbox lately, and I know so many of us are feeling unsure about where to focus our time and energy as we head into 2026.
With another rollercoaster year behind us, shaky economies, and a big shift in trust online, you might be wondering:
“Should I pivot to something low ticket, or is there a place for premium offers in the new era of online business?”
This episode is all about pulling back the curtain on what’s really happening around high ticket and low ticket strategies – especially for women running businesses like ours.
I’ll share what I’m seeing, why the old ways aren’t working as well, and how you can confidently position yourself for success (and sanity!) in the year ahead.
Here’s what I cover in this episode:
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Why are people more skeptical than ever about online offers, and what does that mean for those of us with serious expertise?
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What’s actually the difference between high ticket and low ticket offers - and is switching really as simple as dropping your price or launching a membership?
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How can you tell if your offer and your personal branding are truly aligned, or if there’s a hidden disconnect costing you sales?
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What are the real mistakes I see business owners making right now when it comes to pricing, messaging, and packaging their services?
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How can you stand out as a premium provider so clients can quickly see your value - even if the economy feels unstable or buyers are cautious?
If you’ve felt stuck, second-guessing your plans, or just want a clear, honest look at what it takes to grow a sustainable, rewarding business in 2026, you’ll want to tune in.
I promise this one is packed with real talk and practical steps to help you move forward. Give it a listen, and let’s get clear on your next best move!
The NICHE Buster 7 Day Program
For coaches, creatives, consultants who want to rise above the crowd with unique expert positioning!
https://www.jessicaosborn.com/nichechallenge
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About your host:
Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design unique and profitable signature programs that set them apart and attract a waitlist. As an active mother of two she’s all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle!
Learn more & book an intro call: https://jessicaosborn.com
Instagram or Threads: https://instagram.com/jessica.osborn
LinkedIn: Https://linkedin.com/in/jessicaaosborn