278 - The Biggest Trend Emerging For 2026

Welcome to the first episode of 2026!

There’s a big shift happening in the online business space and, if you plan on staying relevant, you’ll want to get on board with it.

I’ve spent over 25 years in marketing and 15 years as a business owner myself, so I’ve seen plenty of trends come and go.

But what’s brewing for this year feels different - it’s a cultural groundswell that’s going to change the game completely, perhaps forever!

And if you’re blind to it, you’ll get left behind.

Think back to 2025 - the year AI exploded into daily use for a majority of people.

We’ve now got more information at our fingertips than ever before, we’re more connected than ever before, you can do in minutes things that used to take days, weeks, or months.

Yet - have you noticed how much more lonely and disconnected working online can feel now?

With the rise of AI, so much of what we’re seeing and interacting with doesn’t feel genuine.

It lacks the energy we feel when we’re interacting with, listening to or watching a real human.

Our “fake radars” are permanently on, and as we know that AI is getting harder to detect, it’s common to assume everything is created by AI!

(Like you’re possibly sitting there thinking these show notes were written by AI…. but they’re not!)

All this means we’re craving authentic human connection more than ever and it’s going to increase exponentially!

In this episode, I share more about the shifts happening in our online space, why community and real connections is becoming the vital ingredient your business needs to thrive.

Here’s a taste of what you’ll hear in this episode:

Why is genuine connection more important than ever, especially as AI-generated content floods our feeds? What does “community” look like in the year ahead?
How can you keep your business evolving without falling into the trap of sticking with what’s comfortable - or getting left behind?
What practical changes can you make to strip out what’s no longer working, double down on what is, and start something that brings more connection into your world?
Why do curated groups, masterminds, and meaningful conversations matter far more than collecting a list of contacts?

And I announce a brand new (free!) community for She’s The Business Podcast listeners to help you find your people, keep the conversation going, and get your questions answered!

Ready to rethink what connection means for your business in 2026?

Tune in to hear how you can take action and feel inspired for what’s coming this year!

………

JOIN She’s The Business Community on Facebook and let’s continue the conversation!

>> https://www.facebook.com/groups/shesthebusinesscommunity

Don’t miss the chance to be part of something truly supportive and real - because I think you’ll love where we’re heading.

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About your host:

Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and sustainable service models that product multiple six-figure years without sacrificing your lifestyle!

Learn more & book an intro call: https://jessicaosborn.com

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