302 - Specialist vs Expert - How to Tell Which One You’re Perceived As
Here's something you need to know: the online market has become more sophisticated and being a specialist is no longer enough to place you at the top of your niche.
Now there's many specialists... it's taking a whole new level of specificity and OWNERSHIP to create the sort of distinction that gets you noticed and perceived as an expert.
The timing of this episode is important because this year I've noticed many more women are ready to step boldly into the spotlight, but are falling short because they're failing to differentiate.
Simply posting more, being on more podcasts and creating 'visibility' doesn't lead to clients UNLESS you're distinctly different from everyone else!
Over the years, I've worked with many brilliant women who were hesitant to lean into their unique expertise because of old fears and judgements.
It felt safer to be inclusive, to be for 'everyone', yet it was exactly this desire to be selected by more people that was causing them to be overlooked.
Simply - it's time to take a stance.
But knowing exactly where you stand is only half the battle!
When you tune into this episode we'll take it a whole lot deeper and I’ll show you how finding your unique place of personal power can make you irreplaceable.
Here’s what you'll get in episode 302:
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Why does distinction shape the quality of clients you attract? I share the connection between your perceived difference and the people who want to work with you.
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How can you tell if you’re still blending in with the crowd, or if you’ve truly claimed your own category? I lay out the signs and the powerful feeling to look for.
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What’s stopping women from naming themselves as experts, and how can you move past those barriers? Let’s call out the old stories and step forward confidently.
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How will mastering your unique expertise help you create a business that’s profitable, flexible, and fulfilling? I promise it’s not as out of reach as you might think.
Ready to discover where you stand and how to step into your own expert era? Hit play and let’s get into it!
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Master Your Marketing - THE Training for women who are tired of being overlooked!
Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era.
Sign up now: https://jessicaosborn.com/mym
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Are you a woman in business? YOU’RE INVITED!
JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation!
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About your host:
Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time!
Learn more & book an intro call: https://jessicaosborn.com
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