303 - How to Build A Reputation Without Social Media: Publicity Tips for Female Entrepreneurs with KJ Blattenbauer
What if getting more eyes on your business didn’t mean another minute on social media?
Yep - really! It is entirely possible raise your profile and become the go-to in your space, without getting lost in the online noise.
It’s the hardest way to get known when you’re competing for attention with thousands of others!
That’s why I invited K.J. Blattenbauer, a powerhouse publicist with nearly 30 years of experience, to join me on the podcast.
K.J. Blattenbauer turns overlooked experts into headline-makers using earned media - the kind you don’t have to pay for or “hack” your way into.
Her approach is bold, direct, and refreshingly clear.
She’s helped brands get featured everywhere from Forbes to Architectural Digest, and she breaks down exactly how you can get noticed too.
What does she share in this episode?
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Why is earned media still so powerful, and how is it different from social posting?
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What are the biggest misconceptions about PR, and what does it actually take to become newsworthy (hint: you don’t have to be famous)?
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How can you pitch yourself so journalists and podcast hosts pay attention, instead of ignoring your email?
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What needs to be in place before you pitch, and how do you handle rejection or silence from the media?
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Why your own story and the questions you hear most from clients could be all you need to get started.
If you‘ve always thought getting featured in the media sounds out of reach, listen in.
You’ll get practical steps you can use right now to be seen for what you do best.
Press play and let’s do this!
About our guest:
KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and her newest book: Pitchworthy, a modern guide to building lasting visibility and authority.
Connect with KJ:
Hearsay PR www.hearsaypr.com
Instagram: www.instagram.com/kjblattenbauer
Instagram: www.instagram.com/hearsaypr
Linkedin; www.linkedin.com/in/kjblattenbauer
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About your host:
Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she’s passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time!
Learn more & book an intro call: https://jessicaosborn.com
Instagram or Threads: https://instagram.com/jessica.osborn
LinkedIn: Https://linkedin.com/in/jessicaaosborn
Facebook: https://facebook.com/jessicaosborn.bxcoach