304 - 3 Keys to A Successful Coaching Offer
Been wondering why your offers aren’t selling as easily as you’d hoped?
Many coaches and online experts have shared that they're working around the clock but seeing little reward, or worse, their business feels more like an expensive hobby than a real source of income.
The questions arise: What am I doing wrong? Is it the price? The copy? Too much (or too little) on the salespage? Maybe it's the social media content that's not working...?
The trouble is that there's advice everywhere telling you to follow this set of rules, or that set, use a template, or copy what someone else is doing. It's always whatever the expert themselves is doing, and they make a good argument that others should do the same to achieve the same results.
But - is that really true?
Have you ever copied someone else's formula and found it didn't work the same for you? I have. Tons of times. Different experts. None of it fit quite right when I tried to use it.
That's why I believe real success comes when you carve out your own path - something that fits your life, your skills, and the people you’re here to help.
In this week’s episode, I’m sharing the three essentials for creating a coaching offer for YOUR business that not only sells, but also feels good to run - and actually turns a real profit.
What does it take to create an offer your clients love and that sustains your lifestyle?
Here’s what we’ll you'll discover when you listen to this expisode:
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Why does your offer need to stand out?
What makes you unique and how does that difference attract the right clients instead of price shoppers?
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How do you create a balance between value and price?
Why undercharging (or overstuffing your offer) never works out, and what creates a healthy, sustainable business for you and your clients?
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What happens when you add too much?
How being generous could be harming your sales and client success rate.
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How does your offer design influence the experience?
Why less can be more when it comes to a satisfying client journey.
Tune in and get the insights you need to make your brilliant business grow more efficiently!
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LEARN MORE WITH JESSICA
If you'd like to learn more about creating the type of offers that deliver profits and sales, then register for Master Your Marketing: https://jessicaosborn.com/mym
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About your host:
Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their industry so they are consistently in demand for their services. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and profitable business that fits your version of an ideal lifestyle.
Learn more & book an intro call: https://jessicaosborn.com
Instagram or Threads: https://instagram.com/jessica.osborn
LinkedIn: Https://linkedin.com/in/jessicaaosborn