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305 - Why Business Awards Are A Clever Marketing Strategy For Entrepreneurs with Lauren Clemett

Season #2

Jump off that social media hamster wheel. An easier way to gain lasting visibility and credibility is with an often-forgotten-about marketing tool - awards. Yes, business awards!

They're much more than a nice-to-have trophy. If you use this strategy correctly, awards are a savvy, long-term tool to build trust, raise your profile, and open up new opportunities.

Many women look at business awards and think, “That’s not for me, I’m not ready yet” or “Those are for other people, who have done more than me.”

And that's why they're the biggest 'missed opportunity' out there!

I’m joined in this episode by Lauren Clemett, founder of the Audacious Agency and an absolute whiz when it comes to using awards to boost your business.

Lauren’s background in branding and her years of experience as both an entrant and a judge make her the perfect person to bring some clarity and honest advice to the world of business awards.

Here’s a taste of what we covered:

  1. Why are awards such a powerful marketing tool?

  2. What stops most women from entering awards, and should you wait for “the right time”?

  3. What separates a meaningful, respected awards program from the ones that just want your entry fee?

  4. How do you pick the right awards for your goals?

  5. The biggest mistakes people make when applying... and,

  6. How can you actually use your award (or nomination!) to build your profile and create content that lasts far beyond the awards night?

Ready for a practical, myth-busting, and genuinely inspiring look at what awards can do for your business?

Grab your coffee and tune in!

About our guest:

Lauren heads up The Audacious Agency, a premier profile building and award writing specialist company. A global thought leader in personal branding, with over three decades of experience in brand management and a reputation as a sought-after keynote speaker, Lauren empowers entrepreneurs and business owners to build powerful personal brands. As the brand navigator Lauren and her team help leaders to boldly stand out from the competition and be sought-after credible brand champions.

Connect with Lauren:

The Audacious Agency

http://theaudaciousagency.com/

LinkedIn: https://www.linkedin.com/in/laurenclemett/

FB Page: https://www.facebook.com/LaurenClemett68

Youtube Channel: https://www.youtube.com/@audaciousagency2024