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307 - From Freelancer to Agency Owner: Insider Lessons for Women Who Want to Scale with Emma Tessler

Season #2

What does it really take to shift from solopreneur mode to building a thriving agency you actually love running?

In this episode, I’m joined by Emma Tesler, CEO and founder of 95 Media. Emma turned her freelance side hustle into a successful, women-led marketing agency, all while working full-time. Her journey is packed with lessons that every service-based business owner needs to hear, especially if you’re teetering between staying small and stepping into something bigger.

Here’s what we cover:

  1. Why does hiring a team feel so daunting and what actually happens when you let go of “doing it all”?

    Emma gets honest about the emotional and practical shift from talking to every client herself to handing over the reins (slowly!) to her team.

  2. What should you have sorted before you hire help for your social media or marketing?

    We look at exact steps to take before outsourcing, so you don’t end up lost or disappointed.

  3. How do you set up your hire (or agency) for success?

    We break down the systems, standard operating procedures (and handy tech tips!) that keep things running smoothly.

  4. What’s the impact of knowing your numbers and what can go wrong if you ignore them?

    We have an honest chat about how metrics give you clarity and keep you focused, rather than overwhelmed.

If you’re feeling the itch that there’s more possible in your business, or the overwhelm that comes from trying to do everything on your own, you’ll walk away with plenty to chew on, and maybe the nudge you've been waiting for!

Listen to find out what’s on the other side of letting go! Emma shares candid stories, practical recommendations, and get inspired to find your own new strengths as a leader.