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312 - The Cost Of Differentiation To A Coach

Season #2

What happens when you decide to stand out in your market, rather than blend in?

It sounds tempting... but is there a hidden cost to carving out your own space?

Often it seems like there is, so in this episode I’m sharing the straight truth about what it actually takes to differentiate your business, and what can happen if you avoid it. There's cost and benefit on both sides!

For years, I’ve worked with female entrepreneurs who find themselves caught between wanting to help everyone and ending up sounding exactly like their competitors.

So, why do so many choose to remain in the ‘catalogue of offers’ land? The real answer is complex. That's why I felt like it needed an episode to cover off both sides of the fence!

Here’s a taste of what we explore in this episode:

  • What is differentiation, really? I clarify what sets real differentiation apart from brand messaging or a niche, and why this matters more than you think.

  • Why does standing out feel so uncomfortable? I talk about the resistance so many of us feel when we think about dropping offers or getting specific and the cost of this move to your business.

  • What actually happens when you don’t differentiate? Then we look at the cost of staying the same, what choosing to stay generic is resulting in.

  • How does AI stack up when it comes to helping you nail your differentiation? I share the results of an experiment I ran to see if AI could really differentiate a business from it's competitors.

Tune in for a frank, energizing chat about the cost of differentiation, what it really means and why it’s the smartest move you can make.

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Mentioned in the Episode: Positioning Review

Get Jessica to assess how differentiated you currently are and send you a video with detailed feedback. Book now and enter code STB_REVIEW for a special rate for podcast listeners: https://www.jessicaosborn.com/offers/x6tmGQFw/

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If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym

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Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review.

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https://www.jessicaosborn.com/STB-guest-application

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About your host:

Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want.

Learn more & book an intro call: https://jessicaosborn.com

Instagram: https://instagram.com/jessica.osborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

YouTube: https://youtube.com/@jessica.osborn