318 - The Pricing Mistake Every Undercharging Coach Makes

Think your pricing problem is about the number?

It's not.

If you've ever changed your price and then quietly discounted it back down the first time a client hesitated, this episode is for you. In this solo episode, Jessica unpacks why undercharging almost never has anything to do with the actual figure, and everything to do with what's sitting underneath it.

Here's a taste of what you'll learn when you listen:

1. Why charging more feels "wrong" - the guilt and shame around earning more usually has nothing to do with money, and everything to do with beliefs you picked up long before you started your business.

2. The real reason you keep backpedaling on your price - you raise it, then you discount it back down at the first sign of hesitation. Here's what's actually causing that.

3. Why more qualifications won't make you feel ready - chasing another certification feels productive, but it's rarely the thing that's actually missing.

4. The "generous" pricing mistake - adding more and more into your offer to justify a higher price usually backfires, and makes it harder to sell, not easier.

5. The fix that actually works - why your pricing problem is almost always a positioning problem in disguise, and where to start untangling it.

Press play to listen now, or add to your playlist for later.

Ready to get crystal clear on your positioning? Grab the Niche Buster program on Jessica's website and get complete clarity on your expert space in just seven days.

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LEARN MORE WITH JESSICA - Master Your Marketing

If you'd like to learn more about the strategies that build demand, profit and sustainable growth, then register here for access: https://jessicaosborn.com/mym

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About your host:

Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want.

Learn more & book an intro call: https://jessicaosborn.com

Instagram: https://instagram.com/jessica.osborn

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YouTube: https://youtube.com/@jessica.osborn