321 - The 15-Second Decision That Built a Seven-Figure Creative Empire - With Diane Strand
She worked on Friends, Survivor and Joe Millionaire - then walked away from Hollywood to build something entirely her own.
In this episode, I'm joined by Diane Strand, founder and CEO of JDS Productions, an award-winning serial entrepreneur, speaker and coach who's spent over two decades turning her creative passion into a seven-figure media company (and then some - she's also running a nonprofit, an actor studio, and co-hosting her own TV show). Diane shares the real story of how she went from aspiring actor to Hollywood producer to business owner, and what it actually took to build it all from a 15-second decision made in bed one night.
Here's a taste of what you'll learn when you listen:
1. The 15-second decision that changed everything - how Diane and her husband decided, in one conversation, to quit their jobs, sell their house and start their own production company - and why waiting for certainty would have killed the whole idea.
2. Why "start before you're ready" beats having the perfect plan - Diane's approach to taking the next right step instead of needing every step mapped out in advance.
3. The real meaning of visibility - why showing up to "tick the box" isn't the same as being seen, and how to get more out of every event, community or opportunity you're already saying yes to.
4. How to reverse-engineer your dream - Diane's simple framework for turning a vision into a plan: direction, evaluation, action and accountability.
5. The line she's built her whole business on - "the extra mile is never crowded," and what under-promising and over-delivering has done for her over 23 years.
Press play to listen now, or add to your playlist for later.
About our guest:
Diane is an award-winning serial entrepreneur, marketer, speaker, and coach who helps entrepreneurs turn their creative passions into profitable businesses — as she did with her own business JDS Productions, a seven-figure media company creating engaging video content for organizations, people, and products.
Connect with Diane:
Facebook Page: https://www.facebook.com/JDSProductions
Instagram: https://www.facebook.com/JDSProductions
LinkedIn: https://www.linkedin.com/company/237981/
Youtube Channel: https://www.youtube.com/@jdsproductions
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About your host:
Jessica Osborn is a positioning strategist for female coaches and experts, helping them build a real difference into their offer so buyers can tell them apart from everyone else promising the same result. With over 25 years in marketing and 15 years as an entrepreneur, she shares the strategy behind businesses that are both profitable and built to fit the life you actually want.
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