010 - The Worst Piece of Business Advice Ever!
I will reveal one of the worst pieces of marketing advice that I see out there all of the time.
And I still see it on so many business advice websites, especially government sites, or anything published a while ago. It's advice you would give someone back in the 1980s.
And it's this: when you're starting a business or looking to expand, look for a hole in the market.
Now, why do I say this is one of the worst pieces of business or marketing advice?
It's because when you are looking for a hole in the market, you are going to be creating something that does not currently exist. And what that means for you is that you'll need to validate there is a need for it and then educate your market that it exists.
This is one of the worst ways to have a growth business because when you need to do all of that validation, development, education, you're creating the longest pathway to a sale possible. Let's use the wheel as an example.
I know this is very cliched, but you don't need to invent the wheel. You just need to redesign it! Maybe use different materials, reimagine what the wheel should be and how it could work better than the wheel that already exists.
The guy who invented the wheel - or girl - whoever it was, we don't know who that is. They didn't get rich from inventing the wheel.
The people who've got rich from the wheel are all of the people who've taken a design of something and then made their own version of it. There have been so many people who've gotten wealthy from the wheel.
They did not invent the wheel. So, when you're in a service-based business, what you should be doing instead of looking for a hole in the market is understanding what it is that you do well.
What do you love to do? Where are your skills? Find your place in the market and see what others are doing there and how you can differentiate. That's how you get a growth model quickly.
........................................................................................
Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!
Hang with me on...
Instagram @jessica.osborn and slide into my DMs for a chat about business life!
Find me on Facebook - @jessicaosborn.bxcoach
or LinkedIn @jessicaaosborn
..........................................................................................
Business JAM Waitlist
Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!
Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist
........................................................................................
FREE Guide
Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!
‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.
Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!
........................................................................................
Know Your Niche Masterclass
Want better marketing results?
Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.
Enrol HERE >> https://www.jessicaosborn.com/know-your-niche
........................................................................................
Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<