110 - How To Price Your 1:Many Online Product So That More People Buy
So you've created an online product
- a course, membership, group program or event
- and now all you need to do is figure out how to price it, and why is that bit so hard? It's just deciding on a number!
We already know that pricing is relative, there's no right or wrong price, and that it's not actually the price that's driving their decision anyway - right?
So why are we trying to find the RIGHT price by looking around at external factors?
Assessing your competitors just tells you what they decided - it's not necessarily the right number for your business, is it?
That's why there's a BETTER way to approach your pricing decision, which helps you sell to more people and the answer is actually within your business already!
In this episode, you'll learn:
- What different pricing strategies are and how to choose the right one for your digital product
- The simple mistake that leads to pricing too low
- Why you need to set aside your own money blocks to find the right price
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Like the idea of offering digital products but not sure what the best tech setup is?
This one question held me back for a whole YEAR while I drowned in analysis of all the different options - there's SO many!
These days I run my entire business on one main tech platform - Kajabi. It supports my 1:1 programs as well as my courses, memberships, podcast, website, even the online payments! I love the simplicity and ease it has created in my business having it all in one place.
If you'd like to check it out for yourself, here's a link for an extra long free trial so you can really get in there and test whether it might be right for you!
Give Kajabi a test drive for 30 days.
(p.s. I don't get paid to promo Kajabi, I do it because I love it - however, I may receive a small thank you if you decide to continue with them after your trial.)
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