120 - Why Your Customer Avatar Isn't Working For You (And What To Do Instead!)
Got that feeling like you're just not connecting with the people you'd like to become clients?
You see them out there, see all the potential business - but for some reason, they just aren't seeing YOU as the solution to the outcome they want.
If that's you, then it's a sign you've got a half-baked customer avatar.
Which is actually GOOD news! Because it's not your offer, price, or the algorithm....
it's something completely within your control to get into your profiling and end up with a rich profile that actually works for you!
It's pretty easy to profile your ideal client properly - but MOST people don't go deep enough.
And it's not your fault either - there's a stack of absolutely terrible avatar worksheets out there that only take you skin deep.
In the many, many years of creating customer avatars, I've seen there's a huge difference in how well you profile your ideal client, to how well your messaging connects.
Generic, surface-level profile = disconnect in your messaging.
Highly specific, psychological profile = deep connection (and action-taking).
AND, the importance of the stuff beneath the surface has gotten so much bigger in the last few years.
To the extent that I even decided to refresh my own popular customer avatar worksheet and include much more of the invisible psychometric profiling that I've found is the key to aligning your marketing!
In this episode, you'll hear what sort of questions we really need to be asking and how to dive beneath the surface (don't worry - no psychology degree is required for this stuff!).
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[Promo]
Ready to get your Ultimate Ideal Customer profile so you can understand what makes your ideal client pay attention and take action? Download my new, improved and totally unique Customer Avatar Worksheet today! It's FREE, as my gift to you.