125 - How She Avoided A Costly Rebranding Mistake - With Emma Heuston
Have you ever considered rebranding?
Maybe you've outgrown your brand, or evolved in a different direction, and the old brand is really 'you' anymore?
In today's episode, lawyer Emma Heuston, founder of Ready To Boss Legal, shares the story of rebranding after years in business under a different name.
You'll hear:
- Why she chose to ditch the old brand and all the equity it held to start afresh
- How close she came to a costly legal issue and her advice on how to avoid it yourself
- The pros and cons of registering a trademark and when you need one
- The must-do steps in planning your rebrand
About Our Guest
Emma Heuston is the founder of Ready To Boss Legal.
She is also a lawyer, author and entrepreneur.
Emma knows that awful feeling as you worry you’ll never get another client; made the wrong move leaving your secure, boring job to go out on your own.
She also know what it’s like to feel small when people dismiss your work from home service business or fledgling e-commerce business as a hobby.
Her mission and the mission of her entire team at Ready to Boss Legal is to make your business shine.
Connect with Emma
Instagram: @readytobosslegal
Website: www.readytobosslegal.com
Facebook: @readytobosslegal
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