Jessica Osborn [00:00:02]:
If you've ever had a launch or promotion that didn't go quite the way you were expecting it to, then you know that it can be easy to fall into, you know, the pit of despair afterwards and feel really bad about it. And, and often making decisions from that place is really unhelpful for your business. So it's so important to learn the art of bouncing back. Bounce back from a launch, a promotion that did, didn't go your way so that you can move forwards and not get stuck in that pit of despair. So today I'm sharing with you in this episode the five key things that I do in my business that I teach my clients to do so that you can bounce back really positively and really effectively and quickly. So stay tuned. This episode is coming right up. Hello, hello, friends.
Jessica Osborn [00:01:14]:
So the art of bouncing back from a failed launch or promotion. Now, if you have been in business for any amount of time, you and you do your own marketing to have inbound leads and clients coming into your business, as in you're not relying solely on referrals from other people, then no doubt you've had a launch, a promotion, a campaign that didn't quite go to plan, you didn't get the results that you're expecting, and if you haven't had one that didn't work out amazingly for you yet, then this will no doubt happen because it happens to everybody at some point in your business life. So it is really important to have this conversation today about bouncing back because those who learn to bounce back faster and easier are the ones who make the most progress. I have seen and have experienced just the frustration, the despair, the complete lack of will to even go on after you've had something that failed or failed in your eyes. And, and for some, it can really be where you stop for a while. Like the pain of that was so great that you actually don't want to repeat it again, right? So that experience can be sometimes what halts you in your tracks, pauses your business and really does stop it from growing or going forward further. So today I wanted to share with you the five top things that I do whenever there's been a, you know, we'll do the little finger things on the side. What are they called? I'm using my fingers to be like a failed launch or promotion in my business.
Jessica Osborn [00:02:57]:
You know, what are the five things that I do to get back on track faster? Because, you know, the longer that you stay there, having a little pity party, feeling sorry for yourself, thinking that everything is going to, to the pod and you know, maybe you've got to shut the whole business down. Well, that isn't a great place to stay, is it? You know that already. The energy of, of that place is not the kind of energy that you want to have to attract in your clients. So how do we bounce back? The first thing that I like to look at is why didn't it work? Okay, so it didn't work or it didn't get the result I wanted. Why is that? Let's have a look. And the main thing that I want you to focus on with this question is not thinking that you are the problem. As in where our brains tend to go straight away. The first question, when, or the first answer you come up with when we say, why didn't that work? You're going to say, well, obviously I did something wrong, or they didn't like my price, they didn't like my offer.
Jessica Osborn [00:03:58]:
You know, they thought it was no good, they didn't like me. That's where your brain goes automatically. I know, because been there too. And I've done that so many times now. Got really good at looking for other reasons. Reasons. What other reason might there be? Not saying that none of that is true. Maybe it's a possibility, but that's not the only reason.
Jessica Osborn [00:04:20]:
Right? So what other reasons might there be out there why this may not have worked? And I want you to go on a little treasure hunt. First of all, you can literally just sit there and close your eyes, put yourself in your ideal client's shoes and imagine what may have prevented them from taking that step forward. It could be literally anything. Like, when you think about it for a minute, maybe something crazy happened in their life. Maybe they suddenly have got some form of, you know, really chronic illness. They're in hospital, they could have been in an accident. Something could have happened with their kids, their husband, their mum, their dad, anything in their immediate family. Maybe their dog was really sick and they're taking it to hospital and they've just completely gone offline with all of this stuff that they were previously thinking about.
Jessica Osborn [00:05:09]:
You know, this could even happen with someone who was all in, who'd been saying, yeah, this is what I want. I'm in, I'm in, I'm in. And then the radio silence, or then it goes dead. When you've, you know, you've actually put out the invitation for them to join and then they haven't joined, we tend to think, oh, we've done something wrong. But there could be so many reasons. Just start to imagine for a minute what could happen in your life, if it was you, that would have prevented you from being able to sign up. It could be anything, right? So the imagine wanders a little bit and you're like, oh, my goodness, there's so many reasons that would be far more important. Something that's going on in life that suddenly taken priority, that's suddenly far more important than what they were about to do.
Jessica Osborn [00:05:54]:
So, yes, any one of those could be the reason. And you could also have a little bit of a treasure hunt with your own processes and what you had going. And I'll put my hand up. I'm going to laugh at myself for a moment, even just sharing this story on the podcast, because I know this content will be out there for a very long time. But, you know, we learn from our mistakes. And fairly recently, I ran an entire launch. It was going really well, great promotion. And I was really curious.
Jessica Osborn [00:06:24]:
I was like, why isn't anyone signing up? And it wasn't until I had closed it and I was going through the sales page because I was creating something else, a sort of a backend or backdoor offer. And I'll talk a little bit about that in a moment. What some of the other options are that you have. I was creating the backdoor offer and I realized, oh, the sales page that I used during this entire promotion wasn't linked to the checkout pages. So the buy, you know, join now, enroll now button didn't work, didn't go anywhere. Nobody could sign up even if they'd wanted to. And I'd done all this work, put in all this effort. It had been amazing.
Jessica Osborn [00:07:07]:
You know, we're having a great time. There were people who were clearly very keen. Nobody told me that the buttons didn't work, by the way. So, you know, that is amazing when you have someone lovely in your audience who will step forward and tell you if something's not working, but doesn't always happen. And I found that out the hard way after the. The time had gone, after I'd closed down that offer and it wasn't available anymore. Then I found out, well, they didn't buy it because they couldn't buy it. Okay, well, that's on me.
Jessica Osborn [00:07:36]:
And that was a lesson that I had to learn. And like, right. Even though you thought the pages were all working and definitely they had been tested beforehand, you know, this is not my first rodeo. I've been in digital. Say I've been in digital marketing, then you're going to think it's like the crazy digital marketing schemes that are out there. At the moment, I have been doing online marketing professionally ever since 2006. So that is almost 20 years ago. I've built websites like, I know how to test a page, I know how to test buttons.
Jessica Osborn [00:08:09]:
I've done it many times before, but somehow this one slipped through the cracks. I still have no idea how it happened, but it really isn't important to go back and try to figure out how it happened because I'm like, well, it's in the past. It's already been and gone. I'm here now, here today. So how can I move forward from there? And take this as a reminder to definitely not skip the testing process in future, even though I hadn't, but maybe do a double test or triple test on those all important things. So if people want to sign up, they actually can. That is a really smart thing to do. So there we go.
Jessica Osborn [00:08:46]:
You know, it literally could be almost anything. There have been examples as well in the past where people think they've sent out emails and with a problem with their email system or potentially your email address has maybe gone onto a blacklist and you didn't even realize they may not be reaching the people who are on your list. So the way you would figure out if something like that's going on is looking at your data, you know, the emails, are people even opening the emails. If it seems incredibly low, then I would be very curious as to why is it so low. It's probably not to do with the subject lines, but if it's, if it's out of the ordinary, if this is far below what you would have normally expected, experienced, then I'd start thinking these emails are probably not being delivered. So it's either to do with the content that I've got in them and the spam filters are picking them up as spam, they're going into spam. Or there may even be a problem with your sender reputation. And a really quick search on Google can tell you whether you are in any email blacklist.
Jessica Osborn [00:09:50]:
So if you haven't done that for a while, go do it. I actually have a totally side tangent here, but I always like to share little bits and pieces with you of what to do if you haven't done that before and you're thinking, well, how do you remember to do it? Or whatever. There are lots of free blacklist monitor sites out there and I even have one set up that sends me a report to my email regularly. So once a week it sends a report, it tells me if I've been flagged on any blacklists, so I can just really easily check on the email to see whether I'm on any blacklists. And if I'm not, I carry on. And touching wood, it's been, I think it's been almost three years since the last time that, you know, my. My domain was flagged. And it's a really easy process to get removed as well.
Jessica Osborn [00:10:38]:
You find it, it'll tell you what to do to get your name removed from that blacklist. So don't worry if that's happened, you can rectify it. It's not the end of the world, but it could be a reason as to why maybe this launch or promotion didn't work as well as you thought it was going to. So that's your. Your research that you. The next part. And I did allude to this just a moment ago. The second thing I do is I go in and look at all the data points.
Jessica Osborn [00:11:08]:
Now, not every single one, we've got data coming out of our ears, but there are some key data points in your business, or key metrics, shall we say, that you want to know. Ideally, you want to be keeping an eye on, and if you don't already do this, know what your key metrics should be so that you can actually track them throughout your launch and you can tell straight away, while you're in it, if there's something that's not working, so you can fix it during that promotional period instead of waiting till the end and finding out about it later. So there are a number of key metrics. I have sort of a top 10 that I tend to use and, and that I have inside Business Jam. I give all of my students this top 10 lists that they should track and what the guideline would be like, how to know whether your number is a good number or not. Because if you don't know what it would be expected, then you might just be applying your own sense of logic to it. So you might think, for example, 5% conversion is terrible, it should be way higher. But if you knew that industry standard is 2 or even 1% for some things, if you knew that the standard is 2 or 1, and anything above that is good, you'd look at the 5% in a whole different light, wouldn't you? Yeah.
Jessica Osborn [00:12:25]:
So it is really important to know what are the guidelines, what are the benchmarks and what you're aiming for. And then once you're tracking that, then you've got your own benchmarks, because you want to improve on that each time. You want to be thinking, well, how can I grow that five into a ten. What could I do to make that better? So your data is important now, the reason why, and I know for creative types, put up your hand eye mine as well. And also, if you're a big picture thinker, sometimes getting down into the detail isn't where you love to be because you've already got new ideas, you're already onto the next thing that's exciting and you've got all of this momentum and energy. I'd have to say though that the number of times I have discovered something by looking at the data that I didn't realize before that actually is really positive. So for example, I have had a promotion that the result wasn't the result I wanted, okay? And I thought, oh, that's failed, it's worked. You know, I was in my head about it, very disappointed.
Jessica Osborn [00:13:32]:
And then I looked at the numbers and my conversion rate was actually over 10%, it was 11.6. So I was suddenly like, oh, well that's not terrible at all, right? That was actually really successful. The problem is I didn't get the result because I didn't have enough people coming in, right? So it converted really, really well. The problem wasn't in anything that I did. It wasn't in the offer, wasn't in the actions. It was simply that there weren't enough people coming in. So that is a far different problem to solve than if the conversion rate is, you know, below 1% in the zeros. But you had people in there.
Jessica Osborn [00:14:16]:
Well, that means, you know, they're two different problems, right? So if you've got a good conversion rate, not enough people, your problem is for next time, how do I get more people? How do I get more people in here? Because if I'm converting at a great rate, even 5% I'd be really happy with, you know, if I'm converting at that percentage, then how do I just get more people in to see this? Now if your conversion rate's really low, but you had the people, you had the volume, so you had really good opt ins, you had a good show up rate of whatever it was you were doing or good open rates, but then they didn't purchase, then you know, the problem isn't in what it was you were talking about and the promise in the whole Runway in it was actually at the end, the point of sale. So it might be like me maybe you weren't linking to the sales page and nobody bought or the offer. There is a problem with the offer. And nine times out of ten when something Isn't working. That is usually the starting point we want to go to. Like, is the offer something that is viable is working, and then everything else falls into place from that. You can't have really, you know, it's unlikely, shall I say, because there's always an exception to the rule. But it's really unlikely to have fantastic marketing that works really, really well and to have a poor offer.
Jessica Osborn [00:15:41]:
Right. Because for it all to work well means that the sale has happened at the end of the marketing. And if no sale is happening, it's because the offer is crap. But usually your great marketing comes about because you have a great offer. Right? Kind of starts with that. That's usually the end point. This is what it is that we're attracting people to. When you build it out from that and you decide what you're going to do to attract people in, the quality of your marketing often is reliant and dependent on how good your offer is.
Jessica Osborn [00:16:16]:
It's kind of hard to have good messaging if you've got a crappy offer. It usually starts with the offer being really great in the first place. So then you have great messaging that's built from it. Then you have also a great marketing plan of what you're doing in order to. To sell that offer. So it can happen. It can happen where at the end of the day, you've done everything right. It was sounding good, and then it just.
Jessica Osborn [00:16:41]:
It didn't sell. So these data points are giving you the clues. They're telling you where you need to put your focus. So if you're not tracking the data and you're just going on emotion or on the Overall result, which 95% of people are out there doing right now thinking, oh, that was a failure. I'm terrible. I'm never going to be able to make this work. I'm not good enough in business. Any of those thoughts that are going through your head or I need to now go and learn how to do marketing better.
Jessica Osborn [00:17:13]:
Usually that's where people start. Actually, the data will tell you what it is that you need to do. So it might tell you your marketing's great, you just need more people, you need to reach more people. Or it might tell you actually your offer. Yikes. Yeah, it's not working. So fix that. And then you can build it out again from there, you know, tweak it.
Jessica Osborn [00:17:35]:
So that was the first two. I said, I have five things that I do if there is a, you know, and this is also a lot of the process that I share with my clients. In business jam know. Right, okay, so this has happened. What are we going to do next? What do we need to learn from it? What are the lessons and the learnings? The third one and I. It's really important to do this quite quickly. Like, don't let it finish. Don't let your promotion or your launch finish.
Jessica Osborn [00:18:02]:
And then say, I'm not thinking about this for a while now because I'm too burnt by it, or I'm too upset about it. It's like we need to get out of that emotion. Start looking for the gold, look for the treasure in it doesn't matter what the result was. Even if the result was zero, there's still gold to be uncovered. So you want to be doing these first two steps really quickly because it leads you on to step three. Step three is it's not over till you say it's over. So what are you doing now? The best time to make an offer to someone is after you've been in a promotional period because you've been doing all the things you've been high vibe, you've been out there, you've been putting your stuff out there. People are knowing about it if they didn't sign up.
Jessica Osborn [00:18:46]:
Yes, there's some work to do on what that offer was or what you've done, but we can move forward from where we are now and think, what can I do now? So you can put out a different offer. You can offer them a downsell, you can offer them something that's slightly different. You could reopen it again a week later and say, hey, you know, you missed out, but I've got a couple of extra spots or I've got an opportunity for you to come in. Now for whatever reason, you know, usually you've got a reason as to why you're doing this. Always explain to people why, otherwise they'll make up the reason why. But you know, it's not over until you say it's over. Remember, you're the one who made the rules. You're the one who decided what your promotion was, what the deadline was.
Jessica Osborn [00:19:33]:
You know, you basically, this is your world and you are the creator of it. This is your version of the world in the universe. So remember the rule that you put in place as to what that deadline was. It's your rule, you made it. And you can very easily decide on what the next thing is and create a new rule. Okay? So often because, you know, I work with so many people who are highly intelligent, educated, very high in integrity, because, you know, we tend to be like minded people come together. And I know that it feels weird to be like, but that's what I said the rule was, and I stick to my word and I am that person too. I used to get very stuck with, but I said it was finishing and I said that's the only time I'm doing it.
Jessica Osborn [00:20:20]:
And now I can't go back on that word because that wouldn't be right. Right, okay, that can be true. But it doesn't mean that you can't do something new. You can't offer them something new. And by new, I do not mean go off and create, you know, go back into development mode and create something else brand new, create a new way in a new offer into the thing that you are already doing. Like what could you say now? What is something different you could do? And usually you just need to ask yourself the question and start having that brainstorm. How else? What, how could I now serve those people who were interested but who didn't buy? How else could I serve them? What, what else might that be? If you need to, right? So I love that because you, it's up to you how many post launch or post promotion offers you have. Like, it's up to you.
Jessica Osborn [00:21:17]:
You can keep on doing it and those people are either going to unsubscribe or they're going to buy at some point. So you decide what you'd like to do. The now I'm gonna say the counter intuitive truth is usually the sooner you do it, the more engaged and interested they are. And I know it feels like you should give them a big space and a big gap and not promote anything for a while because they might be sick of it. But the truth is that if they were involved and they were right there all the way along, they just didn't buy at that point, at that deadline you set, for whatever reason, remember, something may have happened in their life and they just didn't get to it. There's nothing wrong with creating another opportunity quite quickly and soon after, you know. And you can give them a really good reason as to why you're doing it. So it's not over till it's over.
Jessica Osborn [00:22:13]:
That's number three. Number four is the debrief and the feedback. So all of this amazing information that you've captured of what happens on your little treasure hunt, why, what reasons you think they may not have bought, the data that you've looked into, your key metrics, the feedback that you may have received during it, capturing that into a debrief, really important. Why? Because Even though it feels like you're never going to forget this experience, you will forget it and it'll be really difficult to remember exactly what happened, what worked well that you want to repeat and what didn't work so well, and all those insights that you have right now when they're fresh, as to what you'd do differently next time. So that moment of like, ah, I just need to focus on getting more people in, boom, that is really important to capture it because trust me, next time you're going to do another similar, you know, you should run this again. I actually don't recommend thinking, well, that didn't work. I'm now going to create a whole new, different type of promotional launch. Usually you take what you've already done and we're just going to tweak it and make it better, run it again.
Jessica Osborn [00:23:23]:
Because this is the first, far less time intensive way to run your business is to leverage all the work you've done in the past, run it again, make a few key changes where you need them, right? But that one liner, you know, gosh, I remember the time that that happened to me. Just focus on increasing the numbers. So I went, right, I'm not going to change things, I'm just going to focus on getting more people in. I put all my effort and energy in there and yes, bang, the result went up and great, increase that next launch. So the debrief is important because you will forget it and you can easily get sidetracked off down the different things and thinking, oh, I need to redo my sales page and I'm going to redo whatever else. You know, maybe if you were doing an event, you might have slides, you might be thinking, I could really improve on all that. Yes, you can. You can improve on everything.
Jessica Osborn [00:24:14]:
You can improve on everything. But if you're improving on something that was already working versus improving on something that wasn't working, which do you think is more of valuable to do? So if the thing that wasn't working, if you just focus on that and everything else was working okay, you're going to have an increase in results. So you definitely want to know what that is and to remain focused on it. So capture your debrief can be really quick. I have three sections where I capture all my key metrics and then I have three sections that I write in. What went well, what didn't go well, what would I do differently next time? And I just capture that at the time and reuse it when I do the next one. That's like how I Start the planning. Okay, let's look at what happened last time.
Jessica Osborn [00:24:55]:
And when you've built up quite a few of these, you can go back and look at them all to be like, what are the little pieces of gold that I captured at that time that now I can use again? So amazing, because you then get to focus on the right things and not the things that you don't need to focus on. Okay, now I did mention feedback as well. You may have got some feedback organically throughout the process from people, but it's always a really good idea to ask for feedback from people. Like, hey, I noticed that you didn't join this time, or you didn't sign up even though it looked like you were interested. Can you let me know what that was? Or what was the main reason? If they will get on a call with you, fantastic. You can even just ask on an email. Just reply to me with one of these words and, you know, make it easy for people to give you the feedback. But any feedback you can get is of value, right? Because if you ask them, if you just ask why, they'll probably say it was the price.
Jessica Osborn [00:25:56]:
Most people will say that because they don't want you to feel bad about anything else. I like to give them options. So I give them a multiple choice. Was it, you know, you didn't feel ready? Was it the price that was, you know, too much? Was it, you know, you didn't think that this is. This was the right time, it's not the right fit. Like there. There are always other things, right? So give them multiple choice, as specific as you can so that you get the better data back from it with the answers. So that debrief and feedback is important.
Jessica Osborn [00:26:26]:
That was step number four, step number five, and this is super important. That is because you are the person who is driving your business. The longer that you stay in an emotional state that is not empowering, where you feel like you're a failure or you're focusing on the fact that it didn't work as well and you're thinking, oh, my God, you know, can I continue? Am I even cut out for this? Any of that going on? It's not a great place to be. So it's really important to do the debrief, get all the info out, and then we're going to release it. This is now in the past, okay? The past does not dictate the future unless you decide it does. So if you're going to hold onto this and add it as a rock onto your back and then carry it around for the next year or two, that's up to you. But you don't have to do that and I highly recommend that you don't because it gets heavy. You can end up carrying around the weight of these past failures.
Jessica Osborn [00:27:31]:
Whether they were failures or just things that didn't work out as well as you wanted them to. You could carry that around as emotional baggage for a long time and it will get heavier and heavier as you keep adding. So the fifth step that's really important to actually bounce back properly is to release it, to acknowledge it, acknowledge what it was, acknowledge it with a way that's non emotional. Like here are the numbers. This is what happened, this is the data. Be proud of yourself for doing it. Because by the way, there are a lot of people who don't even get to that point. There are people who have dreamt about having a business for years and years and years.
Jessica Osborn [00:28:10]:
I was one of them. Gosh, it must have been at least 10 years before I started my first business that I had been wanting to start one and I just couldn't figure out what I was going to do that was, you know, the years I do road trips with my husband and we'd come up with all of these crazy dreams and then get home and then go to work the next day and never do it. So anyway, there are a lot of people who have never done what you've done. They've never been in that place, they haven't even taken the action. So, you know, be proud of yourself for a minute. Hey, you did it. And the result was a result. But that doesn't mean that's going to be the result next time.
Jessica Osborn [00:28:47]:
Okay? It's now in the past you've learned from it and hopefully if you have learned from it properly, like you've allowed yourself to look at the data to find out what happened, to be present to it and just aware of it without it, you know, becoming part of you or you know, really feeling that failure. If you can release it now, let it go and move forward with the bits of gold that you've managed to find in your treasure hunt, then all you need to know is, hey, you know, that was then. That doesn't mean that it will be the same next time. And in fact, it's highly likely for things to repeat and repeat themselves. Unless you're not learning the lessons right? The only time something repeats, the only time you make a mistake more than once is when you don't realize it's a mistake. Which means that you didn't do the other four steps. You didn't do the debrief, you didn't look at the data. You didn't do the investigation to find out what happened.
Jessica Osborn [00:29:43]:
So do that. Get the feedback that you need, and then let's release it. Put it in the past, move forward, taking that information with you. And that is sort of a choice that you have to make because you've got to, you've got to allow yourself to release it. Okay, no good sitting there going, okay, that's it. I release it. Like, actually release it. Breathe through it.
Jessica Osborn [00:30:08]:
Forgive yourself if you need to forgive yourself for a mistake that you made. You know, gosh, when I had my sales page with the buttons that didn't work, I had to forgive myself. I was very annoyed for, for a few hours after I found that out. And, you know, I very frustrated at myself. Now I can look back and laugh. I released it. I forgave myself. I'm like, you know what? So be it.
Jessica Osborn [00:30:32]:
That's not the end of the world. I can move on and I can bounce back. So bouncing back, it becomes an art. And the more that you do this, the easier it gets every time. And hopefully there aren't many times that you have to do it. But I just think that the more your business grows, actually they can be even bigger experiences. Right? Because usually the, the ones in the first few years, the first five, 10 years, are often smaller experiences. And when your business is bigger and there's more at stake and you've probably put more effort in, you've spent more.
Jessica Osborn [00:31:08]:
So there's a, you know, you can have some that you are bigger experiences to bounce back from. So it's good to get your practice in now. Like, let's get good at bouncing back now with some things that aren't as intense so that when you have a big one, then it doesn't crumble you. It doesn't. It really doesn't, you know, put you under, you go through the process, gain what you need from it, release it, and you move forward. The people who are most successful in business, you know, it's not because they're smarter than everyone else. It's not because of whatever. They're just more emotionally resilient.
Jessica Osborn [00:31:50]:
As in more resilient all over. They're able to take those knocks and falls, bounce up and keep going. And knowing that that doesn't mean it's going to happen again and you know you're going to do everything you can. So it doesn't. But doesn't mean that you won't try again in fear of it. Because the more we fear failing, then you know that that's going to stop you from taking the action in the first place. And what if instead of failing, what if it's a giant win and you just didn't do it because you were afraid of failing? So we have to get comfortable with the failure. You've got to get ready to say, I'm going to be okay if it fails.
Jessica Osborn [00:32:28]:
But it doesn't necessarily have to, of course. That's why we're going to do this. We're going to try again, see what happens. We're going to celebrate the win. And I want you to even think about celebrating, even if it wasn't a win win. Celebrate the wins that you have within it. If you got a great conversion rate, celebrate it like, go, yes, that's awesome. I got that really great conversion rate.
Jessica Osborn [00:32:51]:
Even though the outcome wasn't what I was hoping for, I didn't meet my goal. I still, I've got some really great things in here that I can feel super positive about and that will be, you know, really put you in such a great place moving forward now. Hopefully you've enjoyed this episode. I know I've given a lot of things to think about to you and hope you can take away at least a few little gold nuggets from this chat that you'll remember next time it happens and think back and, and be able to bounce yourself back, pull yourself up again faster than you did last time. And yeah, best of luck to you. Obviously, it's always a lot easier if you've got people around you who can help remind you of these steps. That's why I love people sharing, you know, inside our business jam. I call it the members lounge.
Jessica Osborn [00:33:46]:
It's like where we all hang out, all the members, we hang out in there. And I always encourage them, you know, come in and share, you know, share what's going on. Share if something hasn't worked, share what happened. Share your debrief because you can share those insights. They definitely help other people. But also just in the process of sharing it, you'll gain more insights on yourself. Interestingly, kind of curious how that happens. But every time I share a debrief, I'm like, oh, I've just seen something else I didn't even see before.
Jessica Osborn [00:34:17]:
And people can also see other things that you might not see. So the benefit of that sharing and of them responding to you, you know, giving you that support, telling you how wonderful it is and, you know, not in a fake way, but usually in a really positive way you get that great feedback. You might get some insights you'd missed that is just worth its weight in gold. So make sure you have a group that you are able to share within. Please don't be in a silo. Please don't sit there alone doing this because you'll get, you'll get benefit out of it even if you follow the steps I've given you today. But you'll get so much more benefit when you have people that you can share it with and really get that extra 10% stuff that you hadn't noticed before and things that they see that, that you hadn't realized that was a little added extra. I was about to wrap it up before and then I went off on a new tangent.
Jessica Osborn [00:35:14]:
So feeling a bit chatty today, but I have some new training that I'm about to record for Business Jam. Just loving it at the moment because I'm rolling out new content all on creating a sellout signature program. So you know, really bringing the whole framework into to help people craft and create that sellout program. And of course launching or promoting. You know, if it's a one on one, you might not do a launch. You may do a different type of activity that's going to get it out there in front of people and tell people you've got something that they could come and work with you on. You know, part of it's obviously doing that. So these are the steps that I share to my members inside Business Jam and I've just been giving you a little bit of a, a taster of it which has been lots of fun.
Jessica Osborn [00:36:05]:
But I must get on to my recording of all my new trainings and my new content. So I'll leave it with you there. We'll have another episode coming up next week. Make sure you're subscribed. If this is your first episode and you've enjoyed it. Hope you have. You know I come with a new episode every week. We alternate between interviewing guests and bringing their stories and their experiences to you as well as me, then sharing some of my knowledge, expertise, these experiences and stories with you on the alternate weeks.
Jessica Osborn [00:36:38]:
So please subscribe so that you get it into your feed and if you have any feedback then why not share some with me? I'd love it. I do have if you joined my if you're on my email list, if you join me on Instagram, you can join. If you're not already on the list, head over to my Instagram, go to my link in bio and there's an opportunity there at the bottom of the page to just get into my inner community, my insider world. I send out emails and let you know more about things that are going on and share some podcast info and tips there too. So you can reply to an email, give me some feedback, or you could even just share some via Instagram or Facebook or LinkedIn. Wherever you happen to be hanging out. Don't forget we do have a YouTube channel. So if you like to watch interviews, I put up the guest ones because I think you probably don't want to just look at my face talking at you for however long for the solos.
Jessica Osborn [00:37:41]:
But the guest ones, there's two people to look at. It's a lot more interesting. So we put all our guest interviews up on YouTube for you to watch and I highly recommend it because you know, it's a lot of fun. So as long as you're not doing these while you walk, that's my podcast. Listening time is while I'm out walking or running. I often listen to podcasts, but if you're at home or you do that as a wind down thing in the evening instead of watching Netflix, then you know, jump on YouTube and actually watch us in person rather than just listen. That's it. Okay, have a great week and I'll catch you next week.
