255 - How To Find Your Niche in 3 Steps (and what NOT to do!)

Are you still the “best kept secret” in your niche?

Maybe your clients often tell you you’re a hidden gem, but you just can’t seem to get the recognition as the go-to expert… yet.

If you feel like you’re holding back from stepping into the spotlight, you’re not alone (and you’re exactly who I made today’s episode for).

In this episode, I’m sharing why so many high-achieving women hesitate to claim their expertise - even when they’re more than qualified, and how our own minds (and those “Tall Poppy” cultural stories) keep us playing small.

You’ll hear exactly what you need to know so you can move past those doubts and start being seen for who you really are.

Here’s a sneak peek at what’s included in this episode:

Why do so many smart, capable women question their expertise?

I unpack the stories we tell ourselves about needing more proof, experience, or qualifications - and why waiting for “enough” never works.
What’s really stopping you from calling yourself an expert?

From the pressure to know “everything” to the fear of choosing the wrong thing, I break down the hurdles that keep us stuck on the sidelines.
How do you know if you’re ready to be seen as an authority?

I share my own journey of feeling like I had to fit into a box and how true confidence actually comes from trusting what you already know.
What if your niche evolves (or you want to pivot)?

Spoiler: your expertise isn’t fixed - and I’ll show you how refining your focus can make stepping up so much easier.

If you’re ready to stop second-guessing yourself and finally claim your authority, you’ll love this episode.

Plus, I invite you to a brand new challenge designed to help you zero in on your expert zone (details inside!).

Ready for that next step? Listen in—I can’t wait to help you get seen for who you truly are.

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Mentioned in the episode:

Niche Buster 7 Day Challenge: starting 4 August! Get your spot now, and use coupon “STBCODE” for a podcast-only special rate!

Https://www.jessicaosborn.com/nichechallenge

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She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn

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About your host:

Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week.

Learn more & book an intro call: https://jessicaosborn.com

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