256 - How to Identify Your Ideal Coaching Client
Are you struggling to nail down who your ideal client actually is? While it's very normal to have this struggle, it's also one of the most important things for you to master because - think about it, how can you create the right offers, messaging or sales processes if you don't know who they are? How much easier would it be to decide which marketing platforms to focus on if you knew exactly who you wanted to reach?
Unfortunately, the advice that's out there when you search Google, or ask your AI for help, sends you in the wrong direction!
They say to review your past clients - yet if you're focused on your past clients when you define your future ideal client, you’ll find yourself attracting more of the same – clients who are “okay,” but not inspiring, committed, or the right fit for what you truly love to do.
And that's why so many feel stuck, or run a business they don't love, because they never allowed themselves to step away from what has been and define the future from a place of vision.
Imagine - feeling excited about the people you work with, not drained by the “meh” average!
In this episode, I challenge the usual advice and share practical questions you should be asking yourself to spot the person who actually lights you up. We talk about imagining the dream scenario – not just who will pay you, but who genuinely clicks with your values and brings out your best work.
Here’s a taste of what you’ll hear when you listen in:
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Why following the standard advice to analyse your current clients can limit your future success
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What separates your ideal client from “just anyone who will pay” (spoiler: it’s more than their wallet)
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How to flip your thinking from focusing on broad demographics to zeroing in on traits and values that matter most to you
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What questions I use to get beyond the surface and really uncover what makes someone the perfect fit
If you’re tired of generic advice and want real, actionable steps to finally build your business around people you actually want to help – you won’t want to miss this episode. Listen in and let’s rethink your ideal client together!
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About your host:
Jessica Osborn is a strategic business coach with over 25 years' professional marketing experience. She specialises in online coaching, education and services businesses. Her popular Business JAM program helps you create a sell-out signature program that gives you the undeniable authority you need to stand out in your niche and attract high quality clients with ease. As a mother of 2, she believes in a less work, more life approach to business, promoting strategies that help you reach 6+ figure years in less than 20 hours a week.
Learn more & book an intro call: https://jessicaosborn.com
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