264. How to Be Seen As Both Authentic and Professional

The BIG question on many people’s lips: can you truly be yourself online while still coming across as professional?

This question comes up regularly with my Business JAM clients, especially for those who are stepping into their thought leader space.

We know that BOTH are essential in today’s fickle online space - if you want to attract clients easily, that is.

Although, oftentimes it feels like true authenticity and professionalism are opposites - but are they really?

If you’ve ever felt completely muddled in how to tick both boxes, this episode was made for you!

This week on She’s The Business I’m sharing exactly how you can show up as both genuine AND a credible professional on your social media and online platforms.

I’ve got 7 practical, real-world tips you can start using straight away - no fluff, just clarity.

Whether you’re worried about oversharing, or not sure how much “you” to allow into your business presence, this episode will clear the fog.

Here’s a taste of what you’ll hear:

Why being a real human, flaws and all, is your greatest asset - and how to let your personality shine without losing that sense of professionalism.
How to use emotional intelligence to retain that professionalism while still being open and sharing your thoughts.
Why being consistent matters (hint: it’s subtle inconsistencies that create the perception of ‘fake’ and ‘unprofessional’)

Curious?

Keen to increase your own professionalism and authenticity?

Tune in to hear my seven simple ways to be both authentic and professional, straight from 25 years of branding experience.

Grab a cuppa, take a 15-minute break, and let’s get you confidently showing up as the real you in business!

.....................................................

Join me for a FREE class where we go even deeper into the exact things that help you attract quality clients!

The Magnetic Formula is a 5 part blueprint that doesn’t add more hours or yet another platform to your day!

Instead I reveal the strategic approach that most business owners never figure out - and once you have it you can unlock a new phase of growth!

Get your seat now: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

She’s The Business Podcast Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/podcast

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach