FREE TRAINING: 5 Keys To Committed, High-Quality Clients! REGISTER NOW >>

Work With Me
1:1 Business Coaching Business JAM Program Niche Buster 7 Day Challenge Corporate Consulting
Freebies
CLASS: 5 Keys To Attract High-Quality Clients Quiz: What's Your Pricing Persona? Self Assessment: Which Business Phase Are You In? Ultimate Customer Avatar Template Sales Funnel Calculator
About Podcast Articles Media Biz Tools

264. How to Be Both Authentically You AND Professional in Your Business Brand

Season #2

The BIG question on many online entrepreneurs' lips: can you truly be yourself online while still coming across as professional?

This comes up regularly with my Business JAM clients when we're talking branding, especially for those who are stepping into their authority era as a thought leader.

We know that BOTH authenticity and professionalism are essential in today’s fickle online space - if you want to attract quality clients easily, that is.

Although it feels like they're opposites.... (like how can I show up as my full imperfect human self, and yet still have that 'shine' of the professional?) ... the truth is they can co-exist! 

It's just a matter of redefining in your mind what professionalism and authenticity look like. 

You don't need to air all your dirty laundry publicly to be 'authentic'. Just like, you also don't need to be perfect to be 'professional'. 

If you’ve ever felt completely muddled in how to tick both boxes, this episode was made for you!

This week on She’s The Business I’m sharing exactly how you can show up as both genuine AND a credible professional on your social media and online platforms.

I’ve got 7 practical, real-world tips you can start using straight away - no fluff, just clarity.

Whether you’re worried about oversharing, or not sure how much “you” to allow into your business presence, this episode will clear the fog.

Here’s a taste of what you’ll hear:

  1. Why being a real human, flaws and all, is your greatest asset - and how to let your personality shine without losing that sense of professionalism.

  2. How to use emotional intelligence to retain that professionalism while still being open and sharing your thoughts.

  3. Why being consistent matters (hint: it’s subtle inconsistencies that create the perception of ‘fake’ and ‘unprofessional’)

Curious?

Keen to increase your own professionalism and authenticity?

Tune in to hear my seven simple ways to be both authentic and professional, straight from 25 years of branding experience.

Grab a cuppa, take a 15-minute break, and let’s get you confidently showing up as the real you in business!

 

.....................................................

Free Resource for Coaches and Consultants

Join me for the transformational training where we go even deeper into the exact things that help you attract quality clients!

The Magnetic Formula reveals a 5 part blueprint that doesn’t add more hours or yet another platform to your day!

Instead I reveal the strategic approach that most business owners never figure out - and once you have it you can unlock a new phase of growth!

Get your seat now: https://www.jessicaosborn.com/tmf

......................................................

Loving this podcast? Please drop a 5 star rating to help others find it too!

If you have a spare 30 seconds we would be so grateful if you would leave a short review.

Simply hit the 5 stars and add a few words of your own about your experience listening to She's The Business Podcast. You might be chosen as the review of the month and featured on an upcoming episode!

....................................................

Discover More About She’s The Business Podcast

Website: https://www.jessicaosborn.com/podcasts/she-s-the-business-podcast-with-jessica-osborn 

DID YOU KNOW we also publish episodes on YouTube so you can watch them? >> She's The Business on YouTube > https://www.youtube.com/@Jessica.osborn 

Apply to be a guest on She's The Business Podcast

Do you have a story or relevant expertise to share with our global audience of female entrepreneurs? Apply to be a guest on She’s The Business with Jessica Osborn here: https://jessicaosborn.com/stb-guest-application

.........................................................

About your host:

Jessica Osborn is a strategic business coach who helps online experts step into authority and attract premium clients with ease. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches women how to design signature programs and position themselves powerfully in their niche - building profitable, sustainable businesses that deliver multiple six-figure years without sacrificing their lifestyle.

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn 

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach