007 - How to Know You're Ready for a Rebrand - with Bec Hughes
How do you know you’re ready for a rebrand?
There are many good reasons to rebrand and there are plenty of times when it’s not necessary, and can be a big, costly distraction! In this episode I’ve got the fabulous brand consultant and coach Bec Hughes, who shares her seven reasons when it’s a good time to rebrand.
Rebranding is one of the great procrastinators for many business owners. Something we see a lot in online business are people who like to tweak their brand whenever they feel something's not quite working with their client acquisition.
Branding is much more than simply the visual identity, and while visual identity is important in helping communicate your brand values and persona - it’s not going to change anything by simply changing your colours and styling!
It’s like thinking that simply changing the makeup is going to change the person underneath - changing your brand to become more attractive to clients isn’t often going to have any real impact on results if you haven’t also addressed the rest of your marketing strategy!
Have a listen in for the 7 reasons when it IS a good time to rebrand, and what that rebrand might look like as a strategic decision in your business.
Find Bec at:
Website: https://bechughes.com
Instagram: @bechughesbranding
Facebook: @bechughesbranding
........................................................................................
Like this episode? Please give me a 5-star rating and drop me a review! You may be chosen as the review of the month and featured on an upcoming episode!
Hang with me on...
Instagram @jessica.osborn and slide into my DMs for a chat about business life!
Find me on Facebook - @jessicaosborn.bxcoach
or LinkedIn @jessicaaosborn
..........................................................................................
Business JAM Waitlist
Go from overlooked to fully booked, with my proven SIMPLE strategic framework - specifically designed for online-based service businesses - that WORKS!
Get on the waitlist HERE >> https://www.jessicaosborn.com/business-jam-waitlist
........................................................................................
FREE Guide
Did you start this year with the goal to get more clients? If you are sitting at your desk tapping your fingers, not knowing where to start – I’ve got you!
‘12 Brilliant Ways To Reach Your Ideal Client’ will step you through the best activities to suit YOU and YOUR specific prospects.
Then, all you need to do is pick the ones that resonate with you and map them into your marketing plan. I’ve made it so EASY, so you can grow your audience (and your business) today!
........................................................................................
Know Your Niche Masterclass
Want better marketing results?
Get clear on your best niche so you can create a space for yourself in the market and become the obvious choice to the right clients.
Enrol HERE >> https://www.jessicaosborn.com/know-your-niche
........................................................................................
Download my FREE Ultimate Customer Avatar Worksheet >> HERE <<