077 - The Simple Thing 99% Of Brands Are Missing And How You Can Grow Faster - With Alexandra Lopez
Branding has become more of a science than an art.
Companies use so many different methods to grow their business and create a unique identity, but in reality, most of them are missing the most important piece of the puzzle.
And it's something that costs a lot less than you think!
In this episode of my podcast, we have a special guest that will talk about the powerful way your brand's voice can grow your business faster.
Whether you're a startup or a large organization, communicating your unique value proposition and why you are different from your competition is critical to building a lasting brand identity.
What you'll learn today
Brand voice - is a means of communication that helps your audience understand who you are and what you're about
- Using the human voice for your branding gives a different level of understanding from a customer's point of view
- What are the biggest mistakes that some companies do with their voiceover
- The importance of putting a human voice to your brand.
- Why using your voice may not be ideal compared to hiring a professional voice artist
‘We need to make the brand an experience rather than just something we are looking at and absorbing, it's a bodily experience.’- Alexandra Lopez
ABOUT OUR GUEST
Alexandra Lopez is a voice strategist for female-focused brands in the wellness industry.
She delivers your brand essence & identity through her voice.
She is the founder of Alexandra Lopez Studios which develops a unique “sound” for a brand that speaks directly to clients and aligns with brand essence and identity.
If you want your brand to have an undeniable appeal that makes others stop, look…..and listen, connect with Alexandra Lopez:
Website: www.alexandralopezstudios.com
Facebook: alexandralopezstudios
Instagram: @alexandra_lopez_au
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