041 - Why Narrowing Your Niche Is The Easiest Way To Get More Clients - with Catherine Phan & Natalie Teo
Imagine if you knew that defining a specific niche or getting your ideal customer really well defined would result in a 500% increase in your profit! Of course, that would make the whole process a whole lot easier. Wouldn't it?
Today's podcast guests are Catherine Phan and Natalie Teo, founder of Get Your Future Together. Both are occupational therapists and had been really struggling for a year to get their business off the ground.
The problem was they were trying to help so many people, and their marketing strategy was to attract anyone who would come and see them. But defining their ideal customer and getting their niche aligned resulted in much faster success and growth.
Learn how they did, including an open and honest discussion on the barriers they encountered along the way.
Follow Catherine & Natalie at:
Instagram: @gyft.online
Facebook: @GYFT.ONLINE
Website: https://gyft.online
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