Can You Niche Too Far? Why Most Entrepreneurs Are Still Too Broad
Jan 08, 2026Can You Niche Too Far? The Strategic Truth Every High Achiever Should Know
If you’ve ever hesitated to niche down because you’re afraid of limiting your opportunities, you’re absolutely not alone.
High-achieving women often resist narrowing their positioning because they are capable, multi-skilled, and genuinely able to help clients in many ways. On the surface, that sounds like a strength.
But here’s the truth most people don’t realise – that same versatility can become a double-edged sword.
Instead of amplifying your value as a coach or expert, broad positioning quietly dilutes it.
Unlike employers, clients don’t hire based on the breadth of your skills. They hire based on perceived authority and expertise. And let’s be honest – nobody is expert-level exceptional at everything!
So, let’s address the real question holding many women back from stepping fully into their Expert Zone™: Can you niche too far?
Most business owners believe that niching means cutting down the size of their market, and therefore their opportunities.
However, when your positioning strategy is done properly, it actually creates MORE demand and opportunities!
You end up with a stronger presence, clearer messaging and better-quality clients. The deeper you go, the more magnetic your business becomes.
Most People Think They’re Niched – But They’re Still Too Broad
Inside Business JAM, many clients arrive believing they’ve already “done” their niche.
Yet when we dig into their positioning, there are usually several layers left unexplored. They’re still operating in a pool that is too big, too vague or too general to allow them to stand out.
When they take the brave step to get more specific and uncover what we call your Expert Zone™, something remarkable happens: the right clients seek you out!
One reason is that clarity creates confidence. Your clients instantly understand who you are, what you do and why you are exactly the person they need.
When you are broad, they can sense the fuzziness. That doubt becomes friction in your sales process and slows down conversions.
A Real Example: When “Holistic” Becomes Confusing
Recently, I came across a conversation where a financial planner was frustrated that clients were choosing business coaches over him. His assumption was that because he offered holistic services, he could provide business strategy as well as financial guidance.
This is where the cracks appeared. A financial planner has deep expertise in numbers, cash flow, forecasting and financial structure. A business strategist is focused on entirely different layers: positioning, ideal clients, pricing, messaging, marketing metrics and strategic direction.
Holistic may sound appealing, but too often it becomes confusing. Your clients cannot work out what you truly specialise in, and confusion always reduces trust.
The danger is not going too deep. The danger is staying too broad.
Why Niching Feels Scary but Is Always Strategic
Most entrepreneurs resist niching because of familiar fears:
- I’ll miss out on potential clients
- I’ll make my market too small
- I’m limiting what I can offer
- I can help many people, so why choose one?
But here’s the strategic reality:
When you niche, you don’t lose opportunities – you upgrade them.
The right clients are drawn to you. The wrong clients naturally filter themselves out. And your expertise becomes more visible, valued, and respected.
Niching isn’t restrictive. It’s liberating.
Strategy Has Layers – Niching Does Too
Most people do not realise that strategy is multilayered.
You have:
- Your business strategy
- Your marketing strategy
- And beneath those, dozens of micro strategies
Inside marketing alone, there is positioning, offer design, pricing, brand, client acquisition and sales. And within acquisition, there are channel strategies. And within channels, platform level strategies.
So when you think you have niched, you have likely only scratched the surface.
Your niche is simply your position in the market. It is the intersection of who you help, what problem you solve and what differentiates your expertise. When you refine all three layers, your niche becomes undeniable.
The Power of Clean Positioning
Clear positioning immediately:
- Elevates your expertise
- Attracts aligned, high-quality clients
- Strengthens your messaging
- Makes pricing easier and more confident
- Increases conversions
When your niche is vague, every other part of your strategy becomes harder. You second guess your offer. You struggle to articulate your value. Your content feels too general. And your sales process feels unpredictable.
When your niche is sharp, everything aligns.
If You’re Unsure of Your Niche, Here’s Your Next Step
If this resonates, know this – most entrepreneurs don’t have a clarity problem.
They have a questions problem.
They’re asking the wrong questions, which makes it impossible to arrive at the right answers.
This is exactly why I created the Niche Buster Challenge.
Over seven days, we strip away the noise and walk step by step through the questions that actually matter – the ones that lead to clarity, confidence, and a clearly defined Expert Zone™.
Once you know who you’re talking to and why they need you, everything in your strategy clicks into place.
Ready to Take the Next Step?
- 🎧 Listen to the podcast episode: Get the full breakdown of how niching works and what to avoid.
- 🔭 Explore Business JAM: My signature program for entrepreneurs ready to build a clean, scalable and aligned business strategy.
- 📘 Book a call to chat about working together: If you want support refining your niche, positioning or strategy, let’s talk.