[Blog] Articles on marketing and business by Jessica Osborn

Market Less, Profit More: The Smarter Way to Grow Your Business business strategy marketing mindset Apr 27, 2025

Let’s get real for a moment: building a successful business shouldn’t mean being glued to your screen, constantly marketing, posting, and pushing. Growth without hustle isn’t just a dream—it’s absolutely possible. But here’s the thing: it requires a smarter strategy, not more marketing.

If you’ve ...

Why Your WHY Makes All The Difference To Your Level Of Success business strategy marketing mindset Apr 10, 2020

My first business “failed”

Ok, I didn’t want to admit this for ages, and this is the first time I’m sharing all these details publicly!

Not many people know about it, but I started my first business back in 2010. I’d discovered a gap in the market and one that I could see awesome profit potenti

...

How to Overcome the ‘Employee Mindset’ and Start Thinking Like a CEO business strategy mindset Jan 14, 2020

If you’ve come from a corporate career like I did, you’ll have a lot of learned perspectives that aren’t doing you any good as a business owner.

Now you’re in the drivers seat, you’re leading a business and you need to be thinking like a business owner, not an employee.

Here’s three mindset s...