What Even Is a “Signature Program”? (And Why Do You Need One?)

Let me guess — you’ve heard people talk about launching a “signature program”. Sounds official. Sounds like something other people do. Maybe those big-name coaches with their glossy sales pages and beautifully branded Instagram feeds, r...

Don’t know how to price your services? You’re not alone.

Pricing? It’s a bugger isn’t it? Too high and you’ll lose the gig, too low and you’ll be kicking yourself...

Or, so most people think! 

But this is actually NOT how it works. 

Think about this: Does the high price on Rolls Royce cars make ...